Gen Y and Marketing

Along with other influences such as environment and social events, technology plays a large part in influencing their characteristics even more than it did with previous generation, in which technology has influenced all aspects the generation's lifestyle including behavior, learning, colonization, culture, values, and work (Taproots, 1998). Huntley (2006) points that the mobile phone is perceived as a personal communication device and fashion accessory for this generation, which became an extension of their own body.Topcoat's (1998) survey found, â€Å"two-thirds of the children were more refection on the computer then their parent's†. In addition, technology has influenced Gene-Y perception of time, space, and speed through immediate access to vast amounts of information and to a manifold of people within the reach of their fingers or the keyboard (Huntley, 2006). What is Marketing? Kettle (2001) states that people generally perceived marketing as an activity that involves w ith selling and advertising because they normally see marketing activities in term of advertisements and selling of products on TV, newspapers, internet, etc..However, Kettle (2001) explains that selling and advertising are only a part of arresting tools helping to increase awareness or stimulate consumer demand for a firm's product or service. Although these two activities (selling and advertising) are important, it may not always be true that they are more important than other marketing activities. In today business, Kettle (2001) suggests that the old marketing concept that perceived marketing as selling tool employed after a firm made product or service is not applicable.Successful businesses now focus on creating customer satisfaction, in which the marketing concept has been changed from creating trade to alluding a customer satisfaction. Therefore, Kettle (2001) points that marketing started before the production, in which a firm needs to understand customer's want and need, t o study market opportunity and a firm's competitiveness, and should be able to develop suitable strategies for its products and services at any stage in This process may involve product development, product pricing, choosing distribution channel and effective promotional tools.All of these activities aim to ensure that the product will not be difficult to sell and can be successful in the marketplace. In this sense, marketing is a tool that the firm used to motivate consumer to achieve its goal (Kettle, 2001). Gene Y and Online Marketing While technology has influenced all aspects Gene Yes lifestyle (behavior, learning, colonization, culture, values, and work), businesses are also noticing the technology demands of Gene-Y and use it to create customer satisfaction (Bernard, 2003).Focusing on the consumer behavior of Gene Y, Heaver (2008) states that â€Å"Today's younger, more ‘green' shoppers aren't going to waste precious money and gas going from store to store looking for Just the right item. They shop online whenever they can, narrowing their choices to one or two items-then go to the store to touch, feel, bounce and check out the actual product to see if it looks the way it was represented online†.In management point of view, Chaff eye (2005) defines online-marketing as the technological application using internet to facilitate marketing efforts for achieving organizational goals by increasing user knowledge. Raff et al. (2002) stated that â€Å"The aim of internet marketing is to build and maintain the relationship between customers through online exchange of information about the goods and services room buyer and seller†.Barrett (2008) describes online marketing as an marketing effort that involve with â€Å"carefully targeting users and getting them to interact with you while they're engaged with the most personal, intimate medium ever invented†. Found (2008) observes that there is various online marketing instruments includi ng banners, sponsorship, pop- ups, push technologies, links, paid searches, interactive media, e-commerce, online magazines and newspapers, social networks, as well as user generated videos such as Youth, and blobs. With the internet age, customers eave more choices than ever, in which offering good products is not enough.Found (2008) points that many companies are opting to build interactive communities on their websites for customers so that some of these communities or social networks allow marketers to learn how consumers feel about a brand, and what they would change about a product. In a social network, Found (2008) states that â€Å"there are some people who Join to grab information, others like to distribute material to others, some just want to simply look around and others want to shape the activity of the group†. According to Fight (2007) this type of interaction â€Å"can lead to new products and inspire new positioning and inform marketing programs†.Many s ocial websites have been introduced including Twitter, Backbone, My Space, and etc. That consumers can learn of new products, share experiences, get excited about new products or vent about negative experiences (Found, 2008). As a result, this could be an advantage or disadvantaged to any company. Mains (2007) mentioned that the absence of meaningful metrics in online marketing is a key issue that trouble many marketers, in which other obstacles that prevent companies from spending more money on online tools, and insufficient capabilities.According to Mains (2007), some sites are also bombarded with advertisements making some information get unnoticed. Research Objective Given the fact that technology plays an important part in the daily lives of Gene Y, and the growth on online technologies, social networking and mobile technologies is changing the consumer behavior, a local shopping mall where most of its customers are Gene Y is interested in finding out how it can best employ onl ine and mobile cosmologies to enhance their online marketing efforts to attract Gene Y shoppers and increase their spending in its stores.Research Questions 1) How the technology affects buying behavior of Gene Y? 2) What are advantages and disadvantages of buying products at stores? 3) What are the main motivators of Gene Y to go out for shopping? 4) What are the satisfaction levels of customers on the store's products and services? 5) What are the loyalty levels of the firm? 6) What does Gene Y likes, dislikes, and suggests about the firm's online communication tools? 7) What are the firm's marketing strategies that needs to be improve in order to increase sales?Research Methodology Qualitative Approach Michael (2010) suggest that the qualitative research is normally used when â€Å"we don't know what to expect, to define the problem, to develop an approach to the problem, as well as to go deeper into issues of interest and explore nuances related to the research problem†. Meanwhile, the quantitative research is used to quantify data and generalize results from the population of interest through sampling, in which sometimes followed the qualitative research that is previously used to explore some findings further (from Snappers. M). In the research, the researcher wants to explore and develop an initial understanding of Gene Y and online marketing for further decision making. Therefore, the qualitative research approach is used to answer the research questions. Michael (2010) also states that there are many data collection methods used in qualitative research, including focus groups, in-depth interviews, observation, and etc.Research Technique – Focus Group Enemies and Richard (2001) suggests that focus groups are one of the most frequently used research techniques for making consumer research to learn about consumer evolve a marketing strategies in efficient and effective manner. Enemies and Richard (2001) explains that focus group normally co nsists of 8-12 people from the sample population bringing into a group to express their idea, felling, attitude, and beliefs according to a question and other member's comments.Thus, the major advantage of focus group is that the researcher can acquire numerous and diverse views from the respondent (Enemies and Richard, 2001). Sample Population The characteristics of sample population should be male or female aged around 9-33 years old at present, in which they used technology at higher rates than people from other generations. Sample Size The researcher chose to conduct 3 focus groups with 10 participants each as higher â€Å"N† is to reduce the sampling error (Peter, 2000).Therefore, the sample size used in this research is 30. Sample Selection Bonito (2008) suggests three main considerations selecting participants in focus groups, including their personal characteristics, location, and issue knowledge. Personal characteristics, as defined by the sample population, are male or female geed around 19-33 years old at present. Participant's location should be not far from the place where the researcher conducts the focus groups. Finally, participant should be familiar with internet and social networking.Data Collection Process The focus groups will be conducted during February 1-15, 2013, with the first focus group on February 1, the second on February 8, and the third one on February 15. The focus group processes will take an approximately 90-120 minutes, as suggested by Enemies and Richard, (2001). During the focus group, the researcher will record all investigations through digital audio recorder, as suggested by Crewel (1998). All focus group will be taken at the meeting room of the shop, in which appointment with all participants will be made and confirmed 3-7 days in advance.

In What Ways Did the Polices of Mao’s Bring Change to China in the Years 1952-1969 Essay

During the first five year plan, the change was successful for China’s industry and agriculture. For China’s agriculture, it was improved by encouraging smaller co-operatives to merge together to form a larger co-operative, they pooled their land together to make bigger and more efficient farms. So that heavy industry (road and railway construction, steel production, etc) in China would be modernized, and that it could also be able to increase agricultural production. Which lead to expansion in both agriculture and industry. In industry, the Plan gave priority to the expansion of heavy industry, more especially steel, coal and machinery, and led to the setting up of many production plants, especially in the centre of China. This resulted in great expansion in heavy industry but led to the neglect of lighter, consumer industries such as cotton-making and food processing. Another event that took place was the Great Leap Forward, the change wasn’t as successful as the First Five Year Plan. As many people died from starvation and the famine during the time. The Great Leap Forward was a disaster. Over 30 million people died because of it and there were cultural and environmental damages done that will never repair. Mao never got close to the goals which he had set even though he did manage to get an increase in iron production for a couple of year. During the time of the Great Leap Forward, Industry and Agriculture played a huge part of it. As Mao created communes,which meant joining a number of small farms together in an area to form one large work place and also some were as large as 25,000 people, because Mao felt that mass labor would increase agricultural productions without the cost of modern equipment. Another change was that industry slumped because people started producing steel which was poor quality and couldn’t be used, and so furnaces took too much of China’s coal and so the trains ran out of coal. Old machines also fell apart from overuse, which meant that less time was spent on agriculture and more time was spent on producing coal. There were also huge food shortages as time was spent on producing coal. So there was famine and people had to starve, as a result many died. This lead to The Cultural Revolution. The Cultural Revolution had a massive impact on China from 1965 to 1968, The Cultural Revolution is the name given to Mao’s attempt to reassert his beliefs in China. Mao had been less than a dynamic leader from the late 1950’s on (having suffered from the failure of his ‘Great Leap Forward campaign), and fearing that others in his own party might be taking on a leading role that weakened his power within the party and the country. The Cultural Revolution was an attempt by Mao to re-impose his authority on the party and therefore the country. As a result, many leaders were removed and Revolutionary Committees dominated by the PLA ran the country and the opponents were either killed or sent into exile. Overall, the policies had brought major change to China. Some were successful such as the First Five Year Plan, which gave China’s economy and agriculture a boom. But some like The Cultural Revolution and The Great Leap Forward, weren’t successful and was a failure, many people died throughout the reign of Chairman Mao.

Critically discuss whether or not recent changes to police oversight Term Paper

Critically discuss whether or not recent changes to police oversight have made the police more accountable to communities.'' - Term Paper Example Additionally, an endeavour that takes a more time is needed to develop an outline that will guide police oversight and accountability to ensure uprightness in the structures of the police force is reinforced. Accountability denotes a range of definitions that include the state of answerability, openness, efficient management and responsiveness (Newburn, 2008). Police accountability entails holding individual police officers together with law enforcement agencies responsible for efficiently delivering fundamental services that involve the control of crime while maintaining order (Calderon and Hernandez-Figueroa, 2013). This should be done while treating the people fairly and within the confines of the law. The police are supposed to maintain laws that deal with the due process, searches as well as seizures, arrest of offenders, discrimination and the laws that are associated with equal employment, sexual harassment and so on. In a society that is of a democratic nature, the political processes together with the officials who are elected are supposed to make sure the police are accountable and they represent the will of the people. The process of making sure the police maintain a certain l evel of accountability is vital as far as the maintaining of the faith the public has in the system is concerned (Kagari and Thomas, 2006, p. 41). The police themselves can be considered as core players as far restoring and maintaining the integrity of the police is concerned and their accountability is not limited to the police as well as the independent police agencies (Prenzler, 2009, p. 93). The different bodies which form the state all play a particular role while the role of the public is more than being clients that have the ability to share their concerns since they are supposed to share responsibility that will allow for fair and efficient policing. The police are guided by the rule of law as well as legislation that

Cultural,socio-phycho,migrant Identity and magic realism in the works Dissertation

Cultural,socio-phycho,migrant Identity and magic realism in the works of salman Rushdie - Dissertation Example Rushdie’s second novel, Midnight’s Children is a book that had elements of magic realism in it. Several literatures shall be reviewed to show the extent at which Salman Rushdie integrated cultural, socio-psycho, migrant identity and migrant identity into his works. Rushdie is an author that actually writes in English, but the fact remains that he is an author that still keeps the culture of his Indian origin at heart and this is evident in his writings. Zimringa believes that this adds to the cultural elements that Rushdie integrates into his works (Zmiringa 5-6). In his article, The passionate cosmopolitan in Salman Rushdie's Fury, Zmiringa came to the conclusion that Rushdie tried to reach out to his readers on the issue of cultural diversity and how some cultures and countries try to dominate other cultures and countries. Zmiringa believed that Rushdie’s Fury that was written in 2001 was his (Rushdie) attempt to show the extent at which his works contained ele ments of migrant identity as Zmiringa’s The passionate cosmopolitan in Salman Rushdie's Fury highlights the experience of American immigrants that was evident in Rushdie’s works.

Operationalisation of management and leadership development into Essay

Operationalisation of management and leadership development into practice - Essay Example Leadership and management are the two most confused terms in the corporate world, with both used interchangeably in the corporate parlance. One is thought to be the replacement of the other. Although, management or managers and leaders are two different spheres in an organisational environment, at many places both of them overlap each other. So, we will look at the various aspects of leadership and management with respect to the company GE (General Electric) and see how the two integrate while maintaining the disparity to make this organisation number one enterprise and importantly the best training or developmental ‘school’ for future leaders and managers. To discuss, the management and leadership development, the paper will first critically discuss the current literature on leadership development, focusing on the two leadership developmental processes, leadership training (Flowers 2004) and leadership development programs. Then the paper will delve into pros and cons o f each process to judge whether both the leadership development processes can work effectively with specific emphasis on GE. In recent years the importance of leadership in the organisation has become an area of principle interest. Leadership has been noted to impact corporate culture (Ruchlin 2004), employee commitment and response (Chiok 2001) and the overall performance of the organisation (Peterson, Smith, and Martorana 2003). A precursory overview of the current literature on leadership in the organisation suggests that there are currently two different programs that are utilized for improving the outcomes of leadership: leadership training (Flowers 2004) and leadership development programs (Pernick 2001). While each type of program appears to have the same intent in terms of optimizing leader efficiency, both types of programs are different with each having pros and cons. With the realization that optimizing leadership in the organisation is such an important, there is a

Green criminology Essay Example | Topics and Well Written Essays - 1750 words

Green criminology - Essay Example These new categories are crimes of air pollution, crimes of deforestation, crimes of species decline and against animal rights, and crimes of water pollution. Crimes of deforestation Our area of consideration will focus on deforestation a category of green crime and we subject it to green criminology test. Deforestation as a crime against environment can be defined as the removal of a forest or stand of trees where the land is thereafter converted to a non forest use for example conversion of forestland to agriculture or urban use. Deforestation is often misused to include any activity where all trees in an area are removed but in temperate climates, the removal of all trees in an area in conformance with sustainable forestry practices is correctly described as regeneration harvest (Butler, 2009). People engage in deforestation for many reasons but the removal of trees without sufficient reforestation has resulted in damage to habitat, biodiversity loss and aridity it also causes ext inction, changes to climatic conditions, desertification, and displacement of populations. Disregard or ignorance of the value, weak forest management and lack of environmental laws are some of the factors that contribute to deforestation. deforestation has a number of causes, including corruption of government institutions, the inequitable distribution of wealth and power, population growth and overpopulation, and urbanization. Globalization is viewed as another root cause of deforestation. In 2000 the United Nations Food and Agriculture Organization (FAO) found that deforestation can result from "a combination of population pressure and stagnating economic, social and technological conditions. According to the United Nations Framework Convention on Climate Change (UNFCCC) secretariat, the direct cause of deforestation is agriculture. The degradation of forest ecosystems has also been traced to economic incentives that make forest conversion appear more profitable than forest conse rvation. Many important forest functions have no markets, and hence, no economic value that is readily apparent to the forests' owners or the communities that rely on forests for their well-being. From the perspective of the developing world, the benefits of forest as carbon sinks or biodiversity reserves go primarily to richer developed nations and there is insufficient compensation for these services. Developing countries feel that some countries in the developed world, such as the United States of America, cut down their forests centuries ago and benefited greatly from this deforestation, and that it is hypocritical to deny developing countries the same opportunities that the poor shouldn't have to bear the cost of preservation when the rich created the problem. This is one of the major problems with green crimes where the developed nations are reluctant in implementing them (Patel-Weynand, 2002). Logging operations, which provide the world’s wood and paper products, also cut countless trees each year. Loggers, some of them acting illegally, also build roads to access more and more remote forests which lead to further deforestation. New crimes and criminals here would include those who deal in the destruction of rainforests and valuable lands; those who exploit natural resources for their own ends; and ‘black markets’ that develop around the sale of many of these valuable commodities. An example of a new kind of environmental crime may be

Issues and Challenges Facing Retailing Article Example | Topics and Well Written Essays - 3000 words

Issues and Challenges Facing Retailing - Article Example In order to enhance the effectiveness of digital retailing, the key factors that have to be considered by the retailers are availability of the latest products and services, transportation facilities for quick delivery and order fulfilment, easy payment mechanism, efficient logistics and distribution framework and cost-effectiveness. Contents Abstract 2 Introduction to retailing 4 Literature Review 5 Online retailing is the latest trend 6 Key drivers of online retail industry 6 Discussion 9 Limited potential for growth 9 High cost of delivery 10 Selection range trade-offs 11 Intense competition 11 Environmental impact of online retailing 12 Conclusion 12 References 14 Introduction to retailing In the consumer goods industry, retail has been playing a primary role in enhancing the productivity of the key players across the world. This retail sector has been expanding at an accelerating pace because the consumers are looking for convenience in the shopping arena. The significance of th is industry is evident in the contribution made in the economies of UK, Mexico, USA, China, Dubai, Sri Lanka, Malaysia and Thailand; all of these countries have seen robust growth in their GDPs (Bell, Choi & Lodish, 2012). Some giant retail stores like Wal-Mart, Tesco, Kmart, Carrefour, Sainsbury’s and others have ensured that they provide the complete range of employment benefits to their personnel so that they can have an adequate standard of living while meeting all of their basic and mandatory requirements. Since 1990s, Internet has revolutionised the way in which organisations carry out their business activities; it has even impacted the retailing industry to a significant level. Internet in other words have changed the usual way of conducting business activities. As Internet is easily accessible by everyone with the help of the most up-to-date technological gadgets such as smartphones, tablets and etc., it has created the latest trend of online retailing. Internet has u sed the element of convenience for the customers and formed the aspect of online retailing for consumers. The pioneers of online retailing such as Amazon, BestBuy, eBay, Zulily and many more have ensured that the customers are provided the most sensational online shopping experience. These online organisations have proven their level of success and hence now we can observe many online retailing firms emerging in the market. There is constant improvements observe in the online businesses and also we can observe that the mode of payments are advanced and fully secure. In order to create a wholesome experience, the online stores are ensuring that they give utmost importance to each and every aspect of the e-retailing so that the customers are willing to increase their online purchases. According to a reputed research firm, Forrester, E-commerce is estimated to approach a figure of about $200 billion in terms of revenue alone in US which accounts for about 9% of the entire retail sector sales. There has been 5% increase in the retail sales as compared to its standing about five years ago (Rigby, 2011). Literature Review In the retailing industry, the retail stores are mainly classified in either of the two categories i.e. organised or unorganised. Within the organised sector, the retailers ensure that they provide the customers with the complete range of options from products to services so that they can take advantage of economies of scale and conveniently shop around the store. On the other hand,

HCI Reading Journal - Journal #3 Research Paper Example | Topics and Well Written Essays - 500 words

HCI Reading Journal - Journal #3 - Research Paper Example According to Heim (2008), this can be done by putting oneself in the user’s shoes to be able to understand their needs and requirements. Secondly, know the users for which the interface is intended. By studying them, you will be able to develop a seamless interface that adequately meets the user needs. Since my project involves creating a user interface for a sales system, I saw it prudent to visit some of the sites. As a user of this interface I found it so easy to choose a product after some suggestions such as; most viewed, most purchased, don’t miss, most popular among other suggestive tags. From this I learnt that items with suggestive tags will have a high chance of being viewed and even purchased. Therefore, as a user interface designer, one must consider the possibility of aggregating related content in one interface to ease navigation of the user (Dillon, 2003). Most users will seldom dwell on the layout and the structure of the interface but will go straight to the content. According to Dillon (2003), in order to effectively engage users of an interface, the designer must get the content of the interface right. One could have a perfect design for an interface with shallow content that will not effectively the client. Design is a magnet but the content is what keeps the user coming back again and again. I tried to compare between the design interface for two social sites; Face book and Twitter. Face book has a more interactive interface that has options for posts, messages, image and video communication. On the other hand twitter is simple with fewer graphic but more messaging. However, despite the differences the two sites have almost equal users due to the content in each interface. Most designers will think users have no idea or will not realize several aspects of the user interface. This is not the case in the current society. Users visit several sites and interact with man interfaces on a daily basis. In this

International Human Rights Essay Example | Topics and Well Written Essays - 1500 words

International Human Rights - Essay Example The corrective conventions- these expedient tools focused on the mitigation of particular social problems which undermined the position of women in the society. It includes efforts to prohibit prostitution and sale of women for slavery or forced labor, child labor, and other forms of personal abuses. The elimination of discrimination conventions- these are the recent and the foremost form of tools used to provide protection to women against any sort of discrimination extended towards them due to their gender. The UN developed the Convention on the Elimination of All Forms of Discrimination Against Women 1979 in order to place non-discriminatory rules in place. Convention on the Elimination of All Forms of Discrimination Against Women 1979 (CEDAW) Convention on the Elimination of All Forms of Discrimination Against Women is an internationally acceptable UN convention, which aims to demolish the practice of discriminating women in all sectors of life, be it employment, justice seeking, provision of public services, healthcare, education, domestic relations, political participation etc. By the 11th August 2006, the Convention had a massive following and support from around the globe, which was substantiated by the fact that 98 countries signed the convention and it was ratified or acceded to by 184 nations worldwide (Blanchfield, 2006). The United Nations claimed that this convention was an expedient tool of ensuring non-discrimination and that it was a valuable mechanism for the extension of human rights to woman who are subjected to tyranny and oppression around the globe and yet not provided with due rights before the law. Therefore, it forces the member states to implement certain measures which would ensure that women receive their due rights and freedom. Its popular acceptance is also substantiated by the fact that 90% of United Nations member states have ratified it. It cannot be denied that CEDAW is a move towards more equality between men and women, howev er the enactment of laws and policies does not ensure that the aim would be achieved, since it is the effectiveness based on the practicality of the convention and its acceptance in real life and not just on mere paper which determines its success or failure. The Effectiveness of CEDAW The effectiveness of the measures carried out under CEDAW vary in accordance with certain factors such as the development level of a nation, the political ideology in place, the commonly practiced religion and cultural relativism prevalent in the region etc. It has been observed by institutions such as Amnesty International Organization, which carry out surveys and research for social welfare, that this convention has worked for the betterment of women around the globe, but there still remain obstacles pertaining to the above mentioned factors which hinder the complete implementation of these measures, resulting in the continuous and ever increasing subordination of women in different spheres of the w orld (Amnesty Internatio

Fahrenheit 451 Analysis Essay Example for Free

Fahrenheit 451 Analysis Essay The theme of Ray Bradburys classic Fahrenheit 451 can be viewed from several different angles. First and foremost, the book gives an anti-censorship message. Bradbury understood censorship to be a natural outcropping of an overly tolerant society. Yet, the protagonist Guy Montag is one of the few that is courageous enough to find out the truth for himself. This unexpected discovery on the corruption of society challenged traditional values, knowledge and beliefs. The personal freedom to the right of an individual having the freedom of expression when he utilizes the issue of censorship in Fahrenheit 451. In Bradburys novel, society has evolved to such an extreme that all literature is illegal to possess. Because of the trouble books may cause, they were banned altogether. For example, one group might think they had a really great idea and wrote it in a book, however, the other group might object to something that has been written, that means the book will have to be modified and therefore censorship begins. Soon, another group objects to something else in the book, and it is again edited, eventually the original product will be lost. Because of this presented danger, no longer can books be read, not only because they might offend someone, but because books raise questions for the people that the government cannot answer. The intellectual thinking that comes from knowledge can often be dangerous, yet, who would want to do that when they can take the easy route? â€Å"Ignorance is bliss† applies perfectly here. The government would rather rule the people orderly than have them start a revolution with knowledge. This philosophy, according to the book, completely ignores the benefits of knowledge. True, knowledge can cause disharmony because it causes people to ask â€Å"why†, but in many ways, knowledge of the past, which is recorded in books, can prevent mankind from making similar mistakes in the present and future. The society envisioned in Fahrenheit 451 is corrupted. As Captain Beatty explains, government control of peoples lives there was not a conspiracy of dictators, but a consensus of everyday people instead. The citizens are so weak-minded that they dont want to think for themselves and solve the troubling problems of the world. They don’t have much emotion, because they prefer pleasure over hurt. The only way they can do this is to not care. The parlor women, for example, cannot see past the surface. They are more interested in looks than reality; they are so shallow that they cannot see one’s true qualities. It is far easier to live a life of seclusion and a life where technology will provide you with all necessities. Yet more importantly, Fahrenheit 451 described the people in that society as anti-social. Clarisse, the only â€Å"normal† girl mentioned that people in that society doesn’t talk much, at all. They are â€Å"either shouting or dancing around like wild† (30), but the key point is, â€Å"people don’t talk about anything† (31), â€Å"they name a lot of cars or clothes or swimming pools mostly and say how swell!† (31) They do not quite live in the reality, only using abstract things to entertain themselves. â€Å"They all say the same things and nobody says anything different† (31) because in their eyes, technology and the government is always correct. This is very similar to our world today, almost everyone some kind of technology: television, computer, hand held devices. When we have a choice between technology or nature. It is almost certain that technology wins. We are on the computer three to four hours a day, doing work, checking email, social media, or just simply surfing the web. Our everyday life is technology; we depe nd on it so much that it is almost impossible to live without it. People in the novel are afraid of themselves, of what their minds are capable of doing. They fear the thought of knowing, which leads them to depend on others, such as technology and the government to think for them. The best example would be the protagonist Guy Montag. His entire view on life shifted as the book progressed. He was originally a normal fireman, but when he met his neighbor Clarisse McClennen, who was considered a misfit in the society, he began to see things differently. Instead of burning books because it’s useless information to the public, he now wants to share its knowledge with the whole world. Montag is at war with the society, he’s battling against the â€Å"common knowledge† and laws, trying to shine some light on the people. Thus, the book successfully advocates the idea that men should think for themselves, not let technology or any outside sources decide for them. Technology may provide you with joy, but to live life to the fullest, you have to try everything, and there are no substitute for the treasure you can find in books. It’s like Montag said, â€Å"I went around doing one thing and feeling another.† (131) as he reflects on all the trouble that he has gotten into because he has not been true to himself. Although this path might not be easy, it is necessary for any society that doesnt wish to repeat the mistakes of the past to earn knowledge. Our society today needs to realize that before it is too late.

Steps in Company Formation

Steps in Company Formation INTRODUCTION A company is a group of persons associated together for the attainment of a common end, social or economic. Or we can say a company is an association of individuals formed for some common purpose. The company incorporated under the section 3 (1)(i) of the Companies Act 1956 or some earlier company Acts. Companies incorporated under the companies Act 1956 are mostly business companies but they may also be formed for promoting art, research, charity, commerce, or any other useful purpose. A company, formed and registered under the Company Act, is regarded by law as a single person, having specified rights and obligations. The law confers on a company a distinct legal personality, with perpetual succession and a common seal. OBJECTIVE OF THE TERM PAPER The objective of the company formation is To know, grasp the application of the corporate business law. To know about the essential step to company formation To know what are the essential documents regarding to the company formation. To know about the legal formalities that is required for the formation of company. FORMATION OF PUBLIC STEEL INDUSTRY STEP 1- SELECTION OF THE TYPES OF THE COMPANY:- We are forming PUBLIC COMPANY, section 3(1) (iv) of the companies Act 1956. We establish a steel industry. It is basically the manufacturing industry of steel. STEP 2-SELECTION OF NAME FOR THE PROPOSED COMPANY:- For the selection of name for the company following measures are taken by my team members:- CIRCULARS:- GENERAL CIRCULARS which are issued by the GOVERNMENT OF INDIA, MINISTRY OF FINANCIAL AND CORPORATE AFFAIRS. It is send or issued to all the registrars of the company and it is also issued to the regional and board of directors of the company. We have kept in all the parameters regarding the formation and naming of the steel company in steel sector. For example, we have kept in mind what all things and legal aspects are important for the formation of company and what all are its requirements. ACTS AND BILLS:- After we had finished up with the circulars and other legal formalities under company bill we then move to billing part. Under this various clauses are involved such as:- Short title Commencement and application Memorandum Articles of association Companys register charges Removal of board of director MEMORANDUM OF ASSOCIATION THE COMPANY ACT, 1956 MEMORANDUM OF ASSOCIATION OF GANDHI TELECOM LTD Contents of Memorandum: The memorandum of association of every company must contain the following clauses given below:- Name clause- The name of the company is mentioned in the name clause. A public limited company must end with the word Limited Name of company:- Gandhi Telecom ltd. Gupta Telecom ltd. Prashant Telecom ltd. Sham Telecom ltd. Dines Telecom ltd. Gupta telecom name is already registered Prashant is not suitable for the company Sham and Dines not agreed by the members. So we decided the name GANDHI TELECOM LTD Registered Office clause- 176, urban estate, Industry area, Phagwara, pin code: 144401 Object clause- This clause is the most important clause of the company. It specifies the activities which a company can carry on and which activities it cannot carry on. The company cannot carry on any activity which is not authorized by its MOA. This clause must specify:- To provide communication service as like local calls, S.T.D calls, local and National SMS across India and I.S.D calls. To provide value added service. To provide internet services. To provide broadband services. TO increase the market share. To provide the wider range network. OBJECTS OTHER OF THE MAIN OBJECT ARE: To enter into arrangement for sharing profit, union of interest, cooperation or joint venture with any person firm or company. To appoint to deal with or to act as agents, sub agents, dealers, sub-dealers, Distributors for selling or purchasing or dealing with the product s or services related to the business of the company. To do all such acts and things as may be necessary to carry out business of the Company. Liability clause:- The word company in this memorandum when company applied otherwise then to this company shall whenever the context so required or admits be deemed to include any authority, partnership or other body of person whether domiciled in India or elsewhere. The liability of the member is limited by share. The authorized share capital of company is Rs. 50, 00,00000 Submission of document of the Company: For the registration of the company, it is essential to ascertain from the Registrar Of Companies if the proposed name of the company is approved. Then the following documents duly stamped together with the necessary fees are to be filled with the Registrar. Memorandum of association, prepared according to the company act 1956, and signed by at least 7 persons in the case of public company. And duly signed by subscribers. The Articles of association, the public ltd company is limited by guarantee and private companies are limited by shares. The agreement, if any, which the company proposes to enter into with any individual for appointment as its managing or whole time director or manager [sec. 33(1)]. The list of the directors who have agreed to become the first directors of the company and their written consent to act as director and take up qualification shares. A declaration by any of the following persons, an advocate, an attorney or a pleader, a chartered accountant , or a person named in the articles as director, manager, or secretary of the company. The registration fees of a company are fixed on the graduated scale on the amount of nominal capital or the number of members. There is also a filing fee per document. If the Registrar is satisfied that all the required documents of the act have been compiled with, he will register the company and issue a certificate called the Certificate of Incorporation. FORM NO. 1 Registration No. of Company 14456. Nominal Capita: Rs50crore . THE COMPANIES ACT, 1956 Declaration of compliance with the requirements of the Companies Act, 1956 on application for registration of a company [Pursuant to section 33(2)] Name of Company GANDHI TELECOM LTD Limited/Private Limited Presented by Sham sunder Gandhi I, ., of do solemnly and sincerely Declare that I am [1] major who is engaged in the formation of the company, or a person Named in the articles as a director/manager/secretary of the Limited/Private Limited. And that all the requirements of the Companies Act, 1956, and the rules thereunder in respect of matters precedent to the registration of the said company and incidental thereto have been complied with. And make this solemn declaration conscientiously believing the same to be true. Date 25-11-2009 Sham sunder Place phagwara Signature Witness Rajesh Sham Sunder Designation 1. An advocate of the Supreme Court of the NOA . High Court, an attorney or a pleader entitled to appear before the ..NOA. High Court or a chartered accountant practicing in India. 2. State whether director, manager / secretary /advocate/ chartered account. FORM NO. 18 Registration No. of the Company 14456 Nominal Capital: Rs50crore THE COMPANIES ACT, 1956 Notice of the situation/change of situation of registered office [pursuant to section 146] Name of the company GANDHI TELECOM LTD Notice is hereby given that - (a) the registered office of the company is situated .with effect from 22-11-2009 [date] (b) the situation of the registered office of the company of was changed from NOA to with effect form . [date] Situation of registered office falls under the jurisdiction of (name of the police station).* Dated this Day of 19 Sham sunder Signature SHAM SUNDER GANDHI Name (In Block Capitals) Sham Sunder Designation . FORM NO 29 Registration No. of Company ..14456 Nominal Capital Rs. 50crore. THE COMPANIES ACT, 1956 Consent to act as director of a company and/or undertaking to take and pay for qualification shares [pursuant to section 264(2)/266(I)(a) and 266(1)(b)(iii)] Name of company .GANDHI TELECOM Limited Presented by ..SHAM SUNDER. To the Registrar of Companies NOA. . I, the undersigned, hereby testify my consent to act as director of the .. limited, .. pursuant to section 264(2)/266(1)(a) of the Companies Act, 1956 and certify that I have not been disqualified to act as a director under sections 267 and/or 274 of the Companies Act, 1956. I, the undersigned having consented to act as director of the Limited, also hereby undertake to take from the said company and pay for .. shares of Rs. .. each, being the number/value of the shares prescribed as the qualification shares for the office of director of the said company. Name and surname in full and fathers names Address Occupation Date of birth Nationality Signature 1 2 3 4 5 6 Vijay Kumar Mehli gate, Phagwara Business 15-4-1984 INDIAN Vijay Signature: SHAM SUNDER.. Designation .Sham Sunder.. Dated the day of .. 19 Notes: (1) Delete the portion not applicable. (2) If a director signs through his agent authorised in writing, the authority must be produced before the Registrar. (3) In case of undertaking to take and pay for qualification shares, the from should be accompanied by the necessary stamp duty. FORM NO. 32 Registration No. of Company 14456. Nominal Capital Rs. 50CRORE THE COMPANIES ACT, 1956 Particulars of appointment of directors and manager and changes among them [Pursuant to section 303(2)] Name of Company .GANDHI TELECOM LTD Presented by SHAM SUNDER Note: If a company has no particulars to be included in one or two of the headings ‘A ‘B and ‘C the parts containing those headings (in respect of which the company has no particulars to be included) need not be filed. A. Appointment of and changes among directors. Name or names and surname in full Fathers/ husbands name Usual residential address Nationality Date of appointment or change Brief particulars of changes 1 2 3 4 5 6 1. vijay kumar Madan Baanga Mehli Gate Phagwara INDIAN 10-4-2009 NO Notes: (1) A note of changes should be made in column 6 e.g. by inserting against the name of new director, etc. the words â€Å"in place of and by indicating against the name of the former director, the cause for the change, e.g. by death, resignation, retirement by rotation, disqualification etc. (2) In case of managing director, his designation should be stated with his name in columan1. B. [***] C. Appointment of and changes in manager ship and secretary ship. Name or names and surname in full Fathers/ husbands name Usual residential address Nationality Date of appointment or change Brief particulars of changes 1 2 3 4 5 6 Rajesh Kumar Pardeep kumar jalandhar INDIAN 10-4-2009 NO Dated the day of ..19 Signature .SHAM SUNDER. DesignationSham Sunder.. Notes: (1) For the purposes of this form, particulars of a person appointed as manager within the meaning of section 2(24) of the Companies Act, 1956 need be given. (2) A note of change as also the cause of change e.g. by death, resignation, removal, disqualification, etc. should be stated in column 6. Article of Association The Gandhi telecom Limited contains following rules and regulations and also bye-laws for the internal management of the affairs of a company. The articles are next in importance to the Memorandum of Association which contains the fundamental conditions upon which alone a company is allowed to be incorporated. They are as such subordinate to, and controlled by, the Memorandum. Contents of Articles Share capital The Share capital of the company is Rs. 50, 00, 00,000 (Rupees fifty crore only). They have been divided into 10 crore Equity shares of Rs.100 each (Twenty rupees only), with the provision of the company Act, 1956 Capital of the company The capital of the company may increase from time to time, by the creations of the new shares. This increase in the amount is to be divided among all the shares holders. Reduction of capital The Company may subject from time to time by special promise will reduce its capital or Share Premium Account in any manner for the time being authorized by law and capital may be paid off in the future. Share and certificate The share certificates will be issued free of cost to all the shareholders of the company. The shares in the capital shall be numbered progressively according to their value. Any share forming part of any increased capital of the company shall be under the control of the Directors who may issue and allot or otherwise dispose of the same or any one of them to such persons n such proposition and on such terms and conditions. Acceptance of shares Any application signed by or on the applicant for shares in the company followed by an allotment of any share there in shall be an acceptance of shares within the meaning of these Articles. Renewal of Share Certificate No fee shall be charged for the issue of new shares certificates in the replacement of the old ones. Calls on shares Company may from time to time, subject the terms on which any shares may have been issued and subject to the conditions o allotment which is passed at a meeting of the Board. Share warrant The company may issue share warrants subject to and in accordance with the provisions of sections 114and 115. The Board may in its discretion with respect to any share which is fully paid up on applications in writing signed by the persons registered as holder of the shares. Transfers of shares The transfer of shares from one person to the other person will be made but with the information of the company. This change will be also made in the companys shareholders Catalogue. Forfeiture of the shares The shares of any shareholder can be cancelled if he or she is not able to pay the payment. The forfeiture of a share shall involve extinction, at the time of the forfeiture, of all claims and demands against to the Company in respect of the share and all other rights incidental to the share, except only such of those right as by these Articles are expressly saved. Surrender of shares The Directors may subject to the provisions of the Act, accept a surrender of any from or by any member desirous of surrendering them on such terms as they think fit. Lien on shares The company shall have a first lien upon all the shares, not being fully paid up shares registered in the name of each member and upon the proceeds of the sale thereof for all money called or payable at a fixed time in respect of such shares and no equitable interest in any share shall be created except upon the footing and condition here of is to have full effect. Winding up At the time of winding up the company is going to liquidate all its assets and the amount from the liquidation of the assets will be distributed to the debentures holders and preference share holders first and then afterwards the rest of the amount to the equity share holders. PROSPECTUS General information: Name : GANDHI TELECOM LIMITED Address: 176, Model Town, Industrial Area, Phagwara. Name of stock exchange: Ludhiana Stock Exchange Jalandhar Stock Exchange Chandigarh Stock Exchange Amritsar Stock Exchange Provision of Sub section (1) of section 68 A of the companies Act, 1956 relating to punishment for fictitious Applications. Statement/ declaration about refund of the issue if minimum subscription 90% is not received within 90 days from closure of the issue. Declaration about the issue of allotment letters/refund with in a period of 10 weeks and interest in case of any delay in refund at the prescribed rate under section 73(2) (2a) Date of opening of the issue: 12-december-2009 Date of closing of the issue: 18-12-2009 Date of earliest closing of the issue: 16-12-2009 Name and address of auditors: Vijay deep, Jalandhar. Capital structure of company Authorized Capital: 50 crore Issued capital: 40 crore Subscribed capital: Paid up Capital: ii. Size of present issue giving separately reservation for preferential allotment to promoters and others. Paid up capital: a. after the present the issue b. after conversion of Debentures Term of the present issue Term of present issue Terms of Payments. Right of the instruments holders How to apply-availability of forms, prospectus and mode of payment Any Special tax benefits of the company and its shareholders. Particulars of the issue: Objects To provide communication service as like local calls, S.T.D calls, local and National SMS across India and I.S.D calls. To provide value added service. To provide internet services. To provide broadband services. TO increase the market share. To provide the wider range network. To provide telecom networks and to run and maintain telecom services like basic/fixed line services, cellular/mobile services, paging, video-text, voice mail data systems, private switching network services, transmission networks of all types, computer networks like local area network, wide area network, Electronic Mail, Intelligent network, Multimedia communication systems or the combinations thereof. To promote establish Companies, Funds, Associations or Partnerships for providing telecom networks and/or to run and maintain telecom services like basic/fixed line services, cellular/mobile services, paging, videotext, voice mail and data systems, private switching network services, transmission network of all types, computer networks i.e. local area network, wide area network, Electronic Mail, Intelligent network. To guarantee/ counter guarantee the obligations of any of its subsidiary/ associate/ group companies and/or other companies in which the company has equity interest under any agreements/ contracts/ debentures, bonds, stocks, mortgages, charges and securities. Project cost Means of financing (including contribution of promoters) Company management and project History and main objects and present business of the company. Promoters and their background Name, addresses and occupation of manager, managing director Location of the project Collaboration, The products Following particulars in regard to the company and other listed companies under the same management within the meaning of section370(IB),which made any capital issue during the last 3 years. Name of the company: Gandhi Telecom limited Year of issue: 2009 Type of issue: Public (Public/Rights/composite) Amount of issue: Date of closure of issue Date of completion of delivery of share/debenture certificates. Date of completion the project Where object of the issue was financing of a project Rate of dividend paid Outstanding litigation pertaining to- Matters likely to affect operation and finances of the company including disputed tax liabilities of any nature; and Criminal prosecution launched against the company and the directors for alleged offences Management perception of risk factors (example: sensitivity to foreign exchange rate fluctuations difficulty in availability of raw material in marketing of product cost/time over run etc. SHRILONG Now therefore in consideration of the mutual covenants set forth herein and intending to be legally bound , the parties here to agree as follows. 1. Terms of agreement : This agreement will be begin [13-11-09] and will end [13-11-2010]. Either party may cancel the agreement in between [15 days] notice to other party in writing by certified personal delivery or by mail. 2.Time needed by them : It is Needed that your company employee will spend approximately [150] hours in these three months contract with the obligation of this contract. In a week a employee must devote minimum of [10] hour by taking care of their personal problems. 3. Place of services : According to the Contract at a location of consultanatss only be considered. The consultant will perform services on seminar halls, auditorium, or any other places as necessary to perform these services according to this agreement. 4. Payment made : We perform services on the rate of Rs 400/hr for work performed in accordance with this agreement extra time will be charged, on services provided. Payment must occurred on first three days of every month. 5. Confidential information : The [Gandhi Telecom ltd] agrees that any information recived during their contract period which concerts to personal, Confidence and will not be revealed to any other persons, firms and organizations. 6. In Witness Where of : The parties here to have excuted this Agreement as of the day and year First above written†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. REFERENCE TO THE INTERNET www.mca.gov.in www.vakeel.com www.roc.com

Martin Luther Essay -- essays research papers

Martin Luther Martin Luther was a German theologian and religious reformer, who started the Protestant Reformation, and whose vast influence during his time period made him one of the crucial figures in modern European history. Luther was born in Eisleben on November 10, 1483 and was descended from the peasantry, a fact that he often stressed. Hans Luther, his father, was a copper miner. Luther received a sound primary and secondary education at Mansfeld, Magdeburg, and Eisenach. In 1501, at the age of 17, he enrolled at the University of Erfurt, receiving a bachelor's degree in 1502 and a master's degree in 1505 . He then intended to study law, as his father had wished. In the summer of 1505, he abandoned his studies and his law plans, sold his books, and entered the Augustinian monastery in Erfurt. The decision surprised his friends and appalled his father. Later in his life, Luther explained his suprising decision by recollecting several brushes with death that had occurred at the time, making him aware of the fleeting character of life. In the monastery he observed the rules imposed on a novice but did not find the peace in God he had expected. Nevertheless, Luther made his profession as a monk in the fall of 1506, and his superiors selected him for the priesthood. Ordained in 1507, he approached his first celebration of the mass with awe. After his ordination, Luther was asked to study theology in order to become a professor at one of the many new German universities staffed by monks. In 1508 he was assigned by Johann von Staupitz, vicar-general of the Augustinians and a friend and counselor, to the new University of Wittenberg (founded in 1502) to give introductory lectures in moral philosophy. He received his bachelor's degree in theology in 1509 and returned to Erfurt, where he taught and studied. In November 1510, on behalf of seven Augustinian monasteries, he made a visit to Rome, where he performed the religious duties customary for a pious visitor and was shocked by the worldliness of the Roman clergy. Soon after resuming his duties in Erfurt, he was reassigned to Wittenberg and asked to study for the degree of doctor of theology. In 1512, after receiving his doctorate, he took over the chair of biblical theology which he held till his death. Although still uncertain of God's love and his own salvation, Luther was active as a preacher, teacher... ...ependence of rulers from papal supervision won him the support of many princes. His fame made Wittenberg an intellectual center. By 1537, Luther's health had begun to deteriorate, and he felt burdened by the resurgence of the papacy and by what he perceived as an attempt by Jews to take advantage of the confusion among Christians and reopen the question of Jesus' messiahship. Apprehensive about his own responsibility for this situation, he wrote a violent polemic against the Jews, as well as polemics against the papacy and the radical wing of the reformers, the Anabaptists. In the winter of 1546, Luther was asked to settle a controversy between two young counts who ruled the area of Mansfeld, where he had been born. Old and sick, he went there, resolved the conflict, and died on February 18, 1546, in Eisleben. Luther left behind a movement that quickly spread throughout the Western world. His doctrines, especially justification by faith and the final authority of the Bible, were adopted by other reformers and are shared by many Protestant denominations today. As the founder of the 16th-century Reformation, he is one of the major figures of Christianity and of Western civilization.

Colonialism, Imperialism, and Greed in Conrads Heart of Darkness :: Heart Darkness essays

Colonization and Greed in Heart of Darkness The book Heart of Darkness written by Joseph Conrad is a masterpiece in literature. Conrad obtained many of his perspectives for his work from `hands on experience' and also from his harsh background and childhood. When Conrad was still a child his father was exiled to Siberia because of suspicions on plotting against the Russian government. After his mother died, Conrad's father sent him to his mother's brother in Krakow for education purposes. This was the last time Conrad ever saw his father. After Conrad had turned seventeen, he traveled to Marseilles and spent the next twenty years on an English ship, (eight years later he became a British subject). Conrad began writing his first novel Almayer's Folly in 1889, and began to actively search for a way to fulfill his dream of traveling to the Congo. In 1890 Conrad took command of a steamship in the Belgian Congo. Conrad's experiences in the Congo paved the way and the outline for his brilliant novel Heart of Darkness. Du ring his time in the Congo, Conrad's health took a devastating blow so he returned to England to recover. Returning to sea twice before finishing Almayer's Folly in 1894 Conrad wrote several other books including one about Marlow which was called Youth (a narrative before beginning Heart of Darkness in 1898). Conrad wrote most of his other major works Lord Jim (which features Marlow), Nostramo and The Secret Agent as well as several collaborations with Ford Madox during the following two decades. Conrad died in 1924 but will always have and hold a place in the hearts of many readers. In his book Heart of Darkness Conrad gives the reader an understanding of how the Africans were mistreated during colonization. The book also pinpoints many cases that show the greed and selfishness of imperialism. The evilness of how the Africans were treated is critiqued well in a quote "the men who work for the company describe what they do as `trade' and their treatment of native Africans is part of a benevolent project of civilization" (http://www.sparknotes.com; Heart of Darkness). This is a very true statement which shows that the way the colonizers treated the African was more like slaves rather than people. Colonialism, Imperialism, and Greed in Conrad's Heart of Darkness :: Heart Darkness essays Colonization and Greed in Heart of Darkness The book Heart of Darkness written by Joseph Conrad is a masterpiece in literature. Conrad obtained many of his perspectives for his work from `hands on experience' and also from his harsh background and childhood. When Conrad was still a child his father was exiled to Siberia because of suspicions on plotting against the Russian government. After his mother died, Conrad's father sent him to his mother's brother in Krakow for education purposes. This was the last time Conrad ever saw his father. After Conrad had turned seventeen, he traveled to Marseilles and spent the next twenty years on an English ship, (eight years later he became a British subject). Conrad began writing his first novel Almayer's Folly in 1889, and began to actively search for a way to fulfill his dream of traveling to the Congo. In 1890 Conrad took command of a steamship in the Belgian Congo. Conrad's experiences in the Congo paved the way and the outline for his brilliant novel Heart of Darkness. Du ring his time in the Congo, Conrad's health took a devastating blow so he returned to England to recover. Returning to sea twice before finishing Almayer's Folly in 1894 Conrad wrote several other books including one about Marlow which was called Youth (a narrative before beginning Heart of Darkness in 1898). Conrad wrote most of his other major works Lord Jim (which features Marlow), Nostramo and The Secret Agent as well as several collaborations with Ford Madox during the following two decades. Conrad died in 1924 but will always have and hold a place in the hearts of many readers. In his book Heart of Darkness Conrad gives the reader an understanding of how the Africans were mistreated during colonization. The book also pinpoints many cases that show the greed and selfishness of imperialism. The evilness of how the Africans were treated is critiqued well in a quote "the men who work for the company describe what they do as `trade' and their treatment of native Africans is part of a benevolent project of civilization" (http://www.sparknotes.com; Heart of Darkness). This is a very true statement which shows that the way the colonizers treated the African was more like slaves rather than people.

Corrie Ten Boom: a Feisty Christian Soldier Essay

The Holocaust is modernly viewed as one of the greatest examples of human suppression and discrimination. However, many heroes and defenders against the Holocaust remain largely uncredited by the general public. One of the unacknowledged heroes, Corrie Ten Boom, is â€Å"[an] indomitable spirit.. , not just a ‘sweet little grandmother’, but a two-fisted old Dutch soldier for Christ† (â€Å"Corrie Ten Boom† U*X*L). Through her unshakable faith in God, Corrie Ten Boom was able to valiantly aid the Holocaust victims in their most dire time of need despite the constant danger of being captured. Ten Boom’s generosity was cultured from her religious background and loving family, who was always supportive and equally charitable (â€Å"Corrie Ten Boom† Encyclopedia). As Ten Boom was growing up, her family participated in various charitable aid projects and their home, as well as their family business, served as a hub of activity in their neighborhood, where they frequently provided meals to the homeless and took in several foster children (â€Å"Corrie Ten Boom† Encyclopedia). Additionally, Corrie and her siblings, being raised as devout Christians, knew many Jewish families in the neighborhood and even ran the Dutch Reformed church’s outreach program for Jews (â€Å"Corrie Ten Boom† Encyclopedia). Later on, Corrie took over her family’s watchmaking business and also began to make contributions of her own (â€Å"Corrie Ten Boom† U*X*L). She began to conduct Bible classes in public schools and Sunday schools, making a special effort to reach out to the mentally disabled, and also establish youth clubs for teenage girls, providing religious guidance and fine arts lessons (â€Å"Corrie Ten Boom† U*X*L). As a result, the community social work she had done for many years evolved into the Ten Boom’s participation in Haarlem’s underground resistance movement (â€Å"Corrie Ten Boom† Encyclopedia). When Chancellor Adolf Hitler rose to power, the Ten Booms began to worry for the freedom and safety of their Jewish neighbors after the rumored reports of harassment of Jews surfaced, and they selflessly sacrificed their own well-being in order to protect them (â€Å"Corrie Ten Boom† Encyclopedia). Soon, on May 10, 1940, when the Nazi armies invaded the Netherlands, Corrie decided it was time to step in and live her faith (â€Å"Corrie Ten Boom† Encyclopedia; â€Å"Extraordinary Bravery†). And so, throughout the years, Ten Boom became a key figure in the Haarlem underground movement as she kept a hidden refuge quarters above the watch shop and provided for the hideaways, using her connections she acquired from her previous charity works (â€Å"Corrie Ten Boom† Encyclopedia). Soon, the German occupation grew harsher and the restrictions tighter, but Ten Boom, along with her family, never considered wavering from their course of action because they believed that the Jews were God’s people and that saving them was the right thing to do (â€Å"Extraordinary Bravery†; â€Å"Corrie Ten Boom† Encyclopedia). In 1944, the Ten Boom family was arrested for suspicion of hiding Jewish refugees and Corrie plus her sisters were later sent to Ravensbruck, a notorious concentration camp in Germany (â€Å"Corrie Ten Boom† Encyclopedia). However, they remained defensive of the Jews and managed to smuggle them out of their shelter through hidden secret messages (â€Å"Corrie Ten Boom† Encyclopedia). During her stay in Ravensbruck, Corrie withstood horrible living conditions of near-starvation, extreme manual labor, and vermin infestation (â€Å"Corrie Ten Boom† Encyclopedia). Even so, Corrie refused to despair and instead devoted her time to bringing hope back into the inmate’s lives, speaking and praying with them (Higgins). Corrie kept her faith in God and was released on Christmas Day of 1944, by the lucky mistake of a clerical error (â€Å"Corrie Ten Boom† U*X*L). After her release, Ten Boom remained thankful towards God and began speaking about her experiences, spreading recognition of the terrible ordeals of the Jewish people through her books and funding of missionary work (â€Å"Extraordinary Bravery†). Characterized by her actions, Corrie Ten Boom fits the definition of a hero. Throughout her life, Corrie Ten Boom made an influential impact on the people around her (â€Å"Extraordinary Bravery†). Despite the constant rising dangers of being persecuted by the German Nazis, Ten Boom remained sympathetic towards the Jews, believing that they were God’s people and that she needed to save them (â€Å"Corrie Ten Boom† Encyclopedia). Because of her undeniable assurance in God, Corrie Ten Boom was able to make many charitable contributions, helping many people around her and bringing them hope (â€Å"Corrie Ten Boom† U*X*L).

A good Citizen Essay

A good citizen is one who properly fulfills his or her role as a citizen. There are many opinions as to what constitutes a good citizen. Theodore Roosevelt said, â€Å"The first requisite of a good citizen in this Republic of ours is that he shall be able and willing to pull his weight.† Education is sometimes viewed as a prerequisite to good citizenship, in that it helps citizens make good decisions and deal with demagogues who would delude them. Human beings are used to living under laws and patterns that are dictated to us by society, but following those patterns does not make us good citizens. To be a good citizen first you have to be a good person. By that I mean that you have to be full of values, principles, ethics, etc. When joining all these aspects together you will find out that there is nothing else to be needed. One important aspect for being a good citizen is to help people. All around us, we can see there are always people in need for our help. Our job as good citizens is to help those kinds of people. When talking about the people that need our help, I am not only talking about the poor ones, but also the pregnant woman who cannot carry a heavy package or the old man that cannot cross the street. Remember that little actions make the difference. There are some traits of citizenship that should be always observed, the first trait of citizenship is to do your share. This simply involves taken part of things that could make the community better. To do your share you must be a volunteer – help your school and community be better, cleaner and safer, protect the environment by conserving resources, reducing pollution and of course cleaning up after yourself, participate in making things better by voicing your opinion, voting, serving on committees, reporting wrong doings and paying taxes. The second trait of citizenship is respecting authority and law . In order to observe that trait you must play by the rules- don’t do good cop bad cop, always obey parents, teachers, coaches and others who have been given authority, observe just laws, honor and respect principles of democracy and most importantly always respect your country and its national symbols. These traits are easy to follow, lots of people have become famous and made a good name of themselves in a community by observing the traits of citizenship and following by them. Two examples of good citizens are Chief Anthony Enahoro and Ndidi Okonkwo Nwuneli. Chief Anthony Enahoro played a vital role in bringing political independence to  Nigeria. As one of the country’s earliest prodemocracy activists, he moved the first motion for self-rule from Britain in 1953. Seven years later, his dream of Nigerian Independence became a reality. A politician, thinker, mentor, Enahoro was also Nigeria’s youngest editor ever. He gained this distinction in 1944 by becoming the Southern Nigerian Defender’s editor at the age of 21. He later promoted the unity of his country during its 1967- 1970 civil war. Influential businesswoman Ndidi Okonkwo Nwuneli is the founder of LEAP Africa, a leadership, management and ethics training organization dedicated to inspiring and empowering a new generation of African leaders. The nonprofit provides coaching services, along with awards and grants for youth, social entrepreneurs and business owners. Recognized as a Global Leader of Tomorrow, Nwuneli is also the founder of NIA, a nonprofit organization committed to helping young women in Southeastern Nigeria achieve their full potential. These two leaders worked their way to the top and achieved their goal whilst being a good citizen and helping Nigeria become a better place. So be a good citizen and follow the traits, work your way to the top and achieve greatness and remember†¦Ã¢â‚¬ ¦.. ‘’There are three periods in the life of a people or in the life of a country †¦ yesterday, today and tomorrow†¦ Tomorrow belongs to visionaries and idealists, without whom you cannot build a new society.’’- Chief Anthony Enahoro (1923-2010).  -by Memma Uponi, 7 Sapphire

The Communication of Window Displays

Retailer:Ted BAker Word Count: 1268 The Communication of Window Displays â€Å"Visual merchandising is an indispensable retail discipline, consisting of a series of practical selling tools that are used to influence what and how much consumers buy† (McKeever, K. 2008). A window display represents the various dynamics used to communicate a message to its target audience. This essay will analyse the way in which Ted Baker conveys its position in the market and brand identity by effectively portraying quality and attention to detail in its window displays.This essay will then compare the successfulness of two different approaches – â€Å"theme focussed display†, and â€Å"product focussed display† – in enticing Ted Baker’s potential customers. This will develop a conclusion on the effectiveness of Ted Baker’s window displays to act as â€Å"silent sellers† (Levine, P. 2008) and enable customers to relate to the brand. Ted Baker use s elements such as the psychological effect of colour, lighting and appropriately chosen props to enable its customer to interpret its position in the market as an â€Å"upper high street brand†.Figure 1: Use of luxurious colours by Ted Baker ( Source: Vaswani, 2012 In various online customer reviews (yelp. com, zappos. com), the attributes that Ted Baker’s products are associated with are commitment to quality and unwavering attention to detail. Interviews with 30 onlookers regarding the window displays on Regent Street revealed that the use of luxurious colours (browns, rich reds, strong neons) along with the warm yellow lighting are the factors that enabled the customers to interpret the quality of the products to be superior.Additionally, the props used in the Ted Baker windows highlight the attention that is devoted to details at the micro level, not only in the products, but also in the window displays. The importance of using appropriate props is highlighted by Tony Morgan’s (2011, p54) statement, â€Å"Props should be relevant to the merchandise to make the overall idea come to life†. In line with this, Ted Baker used bows and arrows as props to complement their autumn winter â€Å"Survival of the Fittest† collection. These props provide a wild and â€Å"outdoorsy† feel to the window.This proves that there is a deep level of intricacy that has gone into the selection of the props used in the window displays. This supports the upper high street positioning of the brand within the market. All these factors confirm that Ted Baker’s usage of the above elements is effective in conveying its market positioning. A comparison between the effectiveness of a â€Å"theme-focused† and â€Å"product-focused† display will establish whether Ted Baker’s frequent usage of themes in their windows is the right approach to capture the attention of potential customers.For their display in October, Ted Ba ker had ingeniously used the theory of â€Å"the survival of the fittest† to create a humorous theme in their window supporting their autumn/winter merchandise. Figure 2: Survival of the fittest themed window Source: displayhunter. com, 2012 Charles Darwin (1869, On the origin of species) explained â€Å"survival of the fittest† to be â€Å"the natural selection, or the preservation of favoured races in the struggle for life. † The message behind the story in the display is that Ted Baker merchandise is the â€Å"fittest† and would transcend the wearer from the ordinary.By labelling their merchandise as the â€Å"fittest† and rather a necessity, the brand teasingly talks about how the upcoming autumn winter weather is going to be a struggle. Interpretations of several passers-by confirm that this theme was making a joke about the â€Å"Great British weather† and the only way to conquest this struggle was to wear Ted Baker’s merchandis e. Figure 3: Christmas with Frosty Source: Vaswani,2012 The most recent window display, the Christmas display, paints a picture of a Christmas party, the guest of honour being a drunken snowman named â€Å"Frosty† in a festive red thong and Santa Clause hat.The visual merchandising team believe that the movement of the snowman captures attention as peoples’ eyes are drawn towards motion. This statement was confirmed by primary research and observation. Out of a sample of 100 people passing by the shop, seven out of ten stopped to look at the window display (A few even took pictures with the snowman in the window) Five out of these seven went into the store. Figure 4: Frosty the snowman Source: Vaswani, 2012 In both these window displays, Ted Baker uses humorous themes to engage its quirky target audience.The window displays act like â€Å"silent sellers† because they successfully convert onlookers into customers by reeling them in. However, in the second week of October, Ted Baker used a more product-focused window to display their collection. The sales assistant at the Regent Street store identified that the merchandise displayed was mainly evening wear that could be worn for occasions like upcoming Christmas parties. The mannequins were placed in repetition, which â€Å"reinforces and strengthens the impression through replication† (Gorman,G. 996 Visual Merchandising and store design workbook, p20). Also the background was a mirror, â€Å"people tend to slow down when they see reflective surfaces† (Underhill, 2002, Why we buy, p76). The window did have these two strengths but interviews with in-store customers established that the display looked â€Å"boring† and â€Å"as if very little thought and effort had been put into it†. A customer also quoted, â€Å"In comparison to the exciting displays from earlier, this one is a let down†. Figure 5: Ted Baker’s product focused displaySource: Vaswani, 2 012 The sales assistant at the Regent Street store identified that the merchandise displayed was mainly evening wear that could be worn for occasions like upcoming Christmas parties. The mannequins were placed in repetition, which â€Å"reinforces and strengthens the impression through replication† (Gorman,G. 1996 Visual Merchandising and store design workbook, p20). Also the background was a mirror, â€Å"people tend to slow down when they see reflective surfaces† (Underhill, 2002, Why we buy, p76).The window did have these two strengths but interviews with in-store customers established that the display looked â€Å"boring† and â€Å"as if very little thought and effort had been put into it†. A customer also quoted, â€Å"In comparison to the exciting displays from earlier, this one is a let down†. This means that, the Ted Baker customer expects excitement and an engaging theme in the windows. Also based on the description of the windows by the c ustomers, the reflection of the brand’s personality is key to Ted Baker’s display.Evidently, a product-focused window display is inept in this aspect. â€Å"A stores’ window is effectual if it tempts customers†(Portas, 2007). This statement creates stress on the fact that the window display was ineffectual due to its inability to lure customers. From this comparison, we can conclude that, â€Å"theme-focused† window displays are more effective than â€Å"product-focused† display as they create visual excitement and help the customer relate to the brand. The Ted Baker customer enjoys the portrayal of the brand’s humorous and quirky image through its engaging and impactful themes.In conclusion it can be said that, through its window displays, Ted Baker communicates its position of being an upper high street retailer in the market. For this, it uses to its advantage the psychological effect created by colour and lighting and the appropri ate usage and selection of props in its window displays. The windows are a true and effectual representation of the brand’s core values which are- quality and attention to detail. Ted Bakers frequent use of â€Å"theme-focused† window displays is a powerful and efficient approach to draw in their target customers who expect enthusing displays that would make them engrossed and curious.Finally, the strategies and approaches that Ted Baker uses in the creation and execution of its window displays are effective â€Å"silent sellers†. REFERENCE LIST: Darwin, C (1869). On the origin of species. 5th ed. Gorman, G (1996). Visual Merchandising and store design workbook. Ohio: ST Media Group Publisher. p20. Levine, P. (2010). Visual Merchandising: The ‘Silent Salesperson'. [online] Available: http://www. salesandmarketing. com/article/visual-merchandising-silent-salesperson. Last accessed 25th September 2012 McKeever, K. (2008). favourite quotes. Available: http:// thevisualmerchandisingblog. ordpress. com/favorite-quotes/. Last accessed 20th September 2012 Morgan, T (2011). Visual Merchandising: Window and in-store displays for retail. 2nd ed. London: Laurence King Publications. p54. Portas, M (2007). favourite quotes. Available: http://thevisualmerchandisingblog. wordpress. com/favorite-quotes/> [online] Last accessed 20th September 2012 Underhill, P (2002). Why we buy. New York: Simon and Schuster. p76. http://www. yelp. com/biz/ted-baker-london-new-york (2012) [online] last accessed 27th September 2012 http://www. zappos. com/ted-baker (2009) [online] last assessed 27th September 2012REFERENCE LIST FOR IMAGES: Vaswani, D. (2012) Figure 1:Use of luxurious colours by Ted Baker [Photograph]. Regent Street Store Figure 2:Survival of the fittest themed window(2012) [online image]. Available at: http://displayhunter. blogspot. co. uk/2012/11/ted-baker-hunting-game. html [Accessed 23rd November 2012] Vaswani, D. (2012) Figure 3:Christmas with Fro sty [Photograph]. Regent Street Store Vaswani, D. (2012) Figure 4:Frosty the Snowman [Photograph]. Regent Street Store Vaswani, D. (2012) Figure 5:Ted Baker’s product focused display [Photograph]. Regent Street StoreBIBLIOGRAPHY: Cabezas, C (2010). Design Techniques for window dressing: Ideaspropias Editorial Danzinger, P (2002) Why people buy things they don’t need New York: Paramount Market Publishing Din, Rassheid (2000) New Retail London: Conron Octopus Limited Eszter Czibok. (2012). The window- a reflection of our desires. Available: http://workinginthewindow. wordpress. com/tag/window-display/. Last accessed 2nd November 2012 Gardner, A (2000) The 30 second seduction California: Seal Press http://fre23media. blogspot. co. uk/2010/11/window-displays-original-communication. html. 2010). Window displays: the original communication tool. Available: http://fre23media. blogspot. co. uk/2010/11/window-displays-original-communication. html. Last accessed 3rd November 201 2 Holly Bastow-Shoop . (1991). Visual Merchandising: A guide for small retailers. Available: http://ncrcrd. msu. edu/uploads/files/133/NCRCRD-rrd155-print. pdf. Last accessed 11th October Kaisa Leinonen. (2010). Autumn/Winter 2010 Trend Report: Mirrors as Display Props. Available: http://thewindowdisplayblog. com/2010/11/01/autumnwinter-2010-trend-report-mirrors-as-display-props/.Last accessed 11th October Marie, S. (2006). A History of Visual Merchandising in Retail Stores. Available: http://sarahmarie1. hubpages. com/hub/A-History-of-Visual-Merchandising-in-Retail-Stores. Last accessed 9th October 2012 Messaris, P (1997) Visual Persuasion- The Role of Images London: Sage Publications Sturken, M , Cartwright, L (2000) Practices of Looking- An introduction Oxford: Oxford University Press Sussen Madden Understand visual merchandising for a small business. Available: http://www. retailtraining. ie/pdf/Unit-259. pdf. Last accessed 3rd October 2012 The Communication of Window Displays ‘Windows reveal the soul of the store’ (Portas, 1999: 41). Every store has its own concept that characterizes each display, varying from theatre, drama or in the case of Armani Exchange minimalism. Well-dressed windows are undoubtedly, a dynamic form of advertising for products reflecting the stores’ brand image. This essay seeks to evaluate how A|X Armani Exchange’s window displays communicate to spectators with the use of various resources. Armani Exchange is one of the sub-brands under the parental brand of Giorgio Armani. The use of colour, lighting, props and graphics can capture interest, indicating the foundation of any decent display whose aim is to get people off the street. Windows are used as a selling device promoting products. They also mirror what the store is about, bringing pleasure to the eye. A stores’ window is effectual if it tempts customers who will want and be able to purchase the products offered, conveying quality, style and pricing (Portas, 2007). Moreover, windows can lure someone in a shop due to psychological factors. Brand founders such as Armani and Dior, give their own unique identity on their products and are therefore based on persona. As an online source says ‘Armani Exchange has become one of the most dynamic collections with its own unique identity, as well as an ever-growing base of young customers’ (www.ameinfo.com/192218.html). City life is emitted through its concept of sexy, chic and stalwart garments. Hence, it can be said that quality along with brand loyalty comes before the cost. Windows work on the principle â€Å"first impression is the best impression†, implying that only a few seconds are needed for a display to â€Å"speak† to a passer-by and get him/her inside a store. Portas asserts that ‘visual merchandising is the art and science of silent selling, bringing product, environment and space into one stimulating and engaging display to encourage sale’ (Drapers, O ctober 29: 34). This is shown by the power of Armani Exchange’s logo -with grey background and white letters signifying practicality, neutrality but also timelessness- which is becoming more and more recognisable. Furthermore, Armani Exchange’s target customers are both independent male and female who have their own style, belonging in the age group of 16-35. It is more accessible to the bourgeoisie, who want a taste of the luxurious brand. Given that prices are lower than the rest of the Armani sub-brands, the apparel is more inclusive to the public. This stores’ clientele may work as managers, interns or may even be students living in East London. Additionally, they may go out for a drink, coffee or shopping at least once a week, or read magazines like Vogue. Other stores they visit include Zara and Benetton. What is more CPI is escalating; competition is astonishingly high while consumer spending started to fall as September figures show because of pessimism (www.guardian.co.uk, 2010). As a result, retail sales are expected to fall in the following months, along with a rise in VAT. Armani Exchange windows’ are open-back; implying there is ‘no back wall’ (Morgan: 44). The striptease effect is clear as we can see the internal displays emphasizing the focal point through the space between the mannequins, creating a more intense visual impact, which is representative of the merchandise of the store. A|X shows the garment’s prices at the bottom of the windowpane. Lighting from the ceiling and floor is ambient acting as a catalyst for the area (www.infostore.gr. 2010), as Figure 1 shows: Figure 1: The window shows A|X Armani Exchange’s front window in Regent Str. London, October 19, 2010 Source: Kaisidi, 2010 For autumn/winter 2010, Armani Exchange trails a repetition of dark shades evoking a monochromatic colour scheme exerting sophistication and a clean look, which are pleasing to the eye. Materials like leather and fur with metallic details indicate luxury mixed with a touch of mystery, illustrating an intellectual and confident appearance. However silver and gold details on the garments complement the black shades, making the pieces more youthful. A downside of open windows is that high-priced items showcased can be tampered if somebody wishes to feel the fabric, so they are trickier to dress. Besides that another negative aspect is that windows are not as creative since there are fewer props. Hence there is no story to tell. Silhouettes are simple yet authoritative and influential. Effective windows can ‘seduce’ (Portas, 2007: 54) you to purchase something you did not intend to. Buying even a small item, one satisfies a need, a want to feel more contented and self-confident. Also, what you wear is what defines you, reflecting your personality- as implied by Berger (1972). Windows can sway someone into investing in a garment that will make them enviable and glamorous at the same time. ‘The power to spent money is the power to live’ (Berger, 1972: 143), implying that each person interprets the world differently- the same applies in window displays. Armani Exchange has a very clean approach of â€Å"less is more† by not overloading its windows together with being â€Å"strong and simple† emphasizing the brand’s power (http://ezinearticles.com, 2010). Furthermore, by following the â€Å"fresh is best† principle in accordance with Berger (1972), they renew their displays every week thus regular customers find new stock in every visit. Still though, A|X receives deliveries every 3-4 days so that monotony is avoided. For that reason, if a jacket is received in the middle of the week, it will be put on display on that day. Visual merchandising makes ideas come alive whose purpose is to sell commodities through visualization, as induced by Clements (2010). Armani Exchange wants its customers to experience the brand with the aid of visuals. Particularly the three-dimensional sightline placed parallel with the double doors in the Regent Street shop ‘gives energy’ (Portas, 1999: 102), as shown by the image below. Figure 2: The window portrays a 3D advert for A|X sunglasses in London, October 21, 2010 Source: Kaisidi, 2010 Christmas windows however, ought to be more interesting and intriguing. Armani Exchange Christmas decoration is ruled by special effects lighting and radiation. Oval rings are beaming light that changes colour every few seconds; a different look tried by A|X. The rings are symmetrically placed next to each other, as it is clearly illustrated in the following picture: Figure 3: The window illustrates A|X Christmas dà ©cor in London, November 20, 2010 Source: Kaisidi, 2010 Despite having a sale, windows were not unattained (Portas, 1999), since signage advertising the offers are placed. What is more, it urges spectators to celebrate style with the vinyl on the windows’ glass, exploiting psychological factors to lure in onlookers. After questioning 40 citizens, calculations show that 46% found the displays of A|X attractive, although 8% felt that it did not stand out. The effect of these circles illustrates gravity, communicating with the pavement (Portas, Mary Queen of shops-Blinkz DVD). They work as pause points as they can be seen from afar, making the passers stop and browse the new collection. The aesthetic balance of the store emphasizes how the power of light can visually transform a space. One could argue that the density of the garments in Armani Exchange’s windows is just enough to fill the space available given add-ons such as bags and wallets. This is shown with Figure 4: Figure 4: The window shows A|X latest collection 3 weeks before Christmas in London, December 3, 2010 Source: Kaisidi, 2010 Mannequins are said to be a mighty tool, forming the scene of a display. In A|X, mannequins are golden and headless in order to appeal to a wider audience (Pegler, 2008). The mannequins’ outfits offer a possible wearable suggestion in which one could walk out of the store with having a feeling of fulfilment. Mannequins are front facing, but the passers can observe all the angles, as suggested by Morgan. To conclude, window displays need to clearly define the identity of a store. A|X ‘serves as the ultimate testimony to the power of the brand’ (Roll, 2010). The visual placement of the store is rather simplistic so people may think it is too plain. Equally, others who are fond of minimalism obtain a positive vibe for the specific windows, which are a compelling representation of the brand ethos. A|X has an identifiable and cohesive commercial image, which triggers the clients’ interest in conjunction with facilitating communication. All in all, Armani Exchange window displays are effective for their target customers, as they communicate their minimalistic message emitting an aesthetic purity of warmth and luxury. According to G.U Journal of Science there has not been significant empirical evidence regarding the effect of window displays on consumers’ shopping attitudes’ (2007: 33). Bibliography http://ezinearticles.com/?Window-Displays-That-Work!&id=4390505

Kitsch Internet Cafe Business Plan

KITSCH INTERNET CAFE Table of Contents 1. Executive Summary5 1. 1 Objectives6 1. 2 Keys to Success6 1. 3 Mission6 1. 4 Risks7 2. Company Description7 2. 1 Company Ownership7 2. 2 Start-up Summary8 2. 3 Company Locations and Facilities10 3. Description of Services11 3. 1 Competitive Comparison11 3. 2 Service Description11 3. 3 Fulfillment12 3. 4 Technology12 3. 5 Future Services12 4. Market Analysis13 4. 1 Target Market Segment Strategy13 4. 1. 1 Market Trends13 4. 1. 2 Market Needs13 4. 2 Market Segmentation14 4. Service Business Analysis15 4. 3. 1 Competition and Buying Patterns16 4. 3. 2 Business Participants16 4. 3. 3 Distributing a Service17 5. Marketing Strategy18 5. 1 Strategy Pyramid18 5. 1. 1 Attract Power Internet Users18 5. 1. 2 Social Hub18 5. 1. 3 Attract Novice Internet Users19 5. 2 SWOT Analysis19 5. 2. 1 Weaknesses20 5. 2. 2 Opportunities20 5. 2. 3 Threats20 5. 2. 4 Strengths21 5. 3 Competitive Edge21 5. 4 Marketing Strategy21 5. 4. 1 Pricing Strategy22 5. 4. 2 Promoti on Strategy22 5. 5 Sales Strategy23 5. 5. 1 Sales Forecast23 . 6 Milestones26 6. Operating Plan27 6. 1 Personnel Plan27 7. Financial Plan29 7. 1 Start-up Funding29 7. 2 Important Assumptions31 7. 3 Key Financial Indicators32 7. 4 Break-even Analysis32 7. 5 Projected Profit and Loss33 7. 6 Projected Cash Flow37 7. 7 Projected Balance Sheet40 7. 8 Business Ratios42 8. Appendix46 Kitsch Internet Cafe Executive Summary Kitsch, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. Kitsch is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. Kitsch’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. Highlights [pic] 1. 1 Objectives Kitsch’s objectives for the first three years of operation include: †¢ The creation of a unique, upscale, innovative environment that will differentiate Kitsch from local coffee houses. Educating the community on what the Internet has to offer. †¢ The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum. †¢ Good coffee and bakery items at a reasonable price. †¢ Affordable access to the resources of the Internet and other online services. 1. 2 Keys to Success The keys to the success for Kitsch a re: †¢ The creation of a unique, innovative, upscale atmosphere that will differentiate Kitsch from other local coffee shops and future Internet cafes. †¢ The establishment of Kitsch as a community hub for socialization and entertainment. The creation of an environment that won't intimidate the novice user. Kitsch will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer. †¢ Great coffee and bakery items. 1. 3 Mission As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access  is quickly becoming a necessity of life. Kitsch provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that Kitsch provides. 1. 4 Risks The risks involved with starting Kitsch were: †¢ Will there be a demand for the services offered by Kitsch in Nicosia? †¢ Will the popularity of the Internet continue to grow, or is the Internet a fad? †¢ Will individuals be willing to pay for the service Kitsch offers? †¢ Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as Kitsch? Company Description Kitsch, is located at the area of Agioi Omologites at 15 Chiou Street, offering the community easy and affordable access to the Internet. Kitsch is providing full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Kitsch will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. Kitsch is appealing to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that Kitsch provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect attracts younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs. 2. 1 Company Ownership Kitsch is owned by M & T Corporation with the manager Loizos Loizou to possess the main share (80%). 2. 2 Start-up Summary Kitsch’s start-up costs covered coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online. The communications equipment necessary to provide Kitsch’s customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs included the computer terminals and all costs associated with their set-up. Costs were also designated for the purchase of two laser printers and a scanner. Additional to those, one espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Petersons ltd. The building at 15 Chiou Street required funds for renovation and modification. A single estimated figure was allocated for this purpose. The renovation/modification cost estimated included the costs associated with preparing the building for opening business. Start-up Expense Details: †¢ 11 computers = â‚ ¬22,000 †¢ two printers = â‚ ¬1,000 †¢ one scanner = â‚ ¬500 †¢ software = â‚ ¬810 †¢ one espresso machine = â‚ ¬10,700 †¢ one automatic espresso grinder = â‚ ¬795 †¢ other fixtures and remodeling: o two coffee/food preparation counters = â‚ ¬1,000 o one information display counter = â‚ ¬1,000 o one drinking/eating counter = â‚ ¬500 o sixteen stools = â‚ ¬1,600 o six computer desks w/chairs = â‚ ¬2,400 o stationery goods = â‚ ¬500 o two telephones = â‚ ¬200 o decoration expense = â‚ ¬13,000 Start-up | | | | |Requirements | | | | | |Start-up Expenses | | |Legal |â‚ ¬500 | |Stationery etc. â‚ ¬500 | |Brochures |â‚ ¬500 | |Consultants |â‚ ¬2,000 | |Insurance |â‚ ¬700 | |Rent |â‚ ¬1,445 | |4-group Automatic Coffee Machine |â‚ ¬10,700 |Bean Grinder |â‚ ¬795 | |Computer Systems (x11), Software, Printer, Scanner |â‚ ¬24,310 | |Communication Lines |â‚ ¬840 | |Fixtures/Remodel |â‚ ¬20,000 | |Total Start-up Expenses |â‚ ¬62,290 | | | | |Start-up Assets | | |Cash Required |â‚ ¬24,000 | |Start-up Inventory |â‚ ¬2,000 | |Other Current Assets |â‚ ¬0 | |Long-term Assets |â‚ ¬0 | |Total Assets |â‚ ¬26,000 | | | | |Total Requirements |â‚ ¬88,290 | 2. 3 Company Locations and Facilities A site has been chosen at 15 Chiou Street in Agioi Omologites. This site was chosen for various reasons, including: †¢ Proximity to the downtown business community. †¢ Proximity to trendy, upscale restaurants such as Bagatelle, Steak & Co, Paragadi fish restaurant, Aperitivo Jet Set and others †¢ Parking availability. †¢ Low cost rent – â‚ ¬. 85 per square foot for 1700 square feet. †¢ High visibility. All of these qualities are consistent with Kitsch's goal of providing a central hub of communication and socialization for the Eugene community. Description of Services Kitsch is providing full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet are also available to the customer. Kitsch also provides customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. 3. 1 Competitive Comparison Kitsch is the first Internet cafe in Agioi Omologites. Kitsch differentiates itself from the strictly-coffee cafes in Agioi Omologites by providing its customers with Internet and computing services. 3. 2 Service Description Kitsch provides its customers with full access to the Internet and common computer software and hardware. Some of the Internet and computing services available to Kitsch’s customers are listed below: †¢ Access to external POP3 and IMAP email accounts. †¢ Customers can sign up for a Kitsch email account. This account will be managed by Kitsch servers and accessible from computer systems outside the Kitsch network. †¢ FTP, Telnet, Gopher, and other popular Internet utilities will be available. †¢ Access to Netscape, Google Chrome, Mozilla Firefox and Internet Explorer browser. †¢ Access to laser and color printing. †¢ Access to popular software applications like Adobe PhotoShop and Microsoft Office. Kitsch also provides its customers with access to introductory Internet and email classes. These classes will be held in the afternoon and late in the evening. By providing these classes, Kitsch builds a client base familiar with its services. The computers, Internet access, and classes wouldn't mean half as much if taken out of the environment Kitsch provides. Good coffee, specialty drinks, bakery goods, and a comfortable environment provide Kitsch customers with a home away from home. Kitsch is a place to enjoy the benefits of computing in a comfortable and well-kept environment. 3. 3 Fulfillment Kitsch obtains computer support and Internet access from Logitech Computers located in Agioi Omologites. CYTA and CYTACOM Solutions provide the Internet connections and network consulting. Petersons ltd will provide Kitsch with coffee equipment, bulk coffee, and paper supplies. A contract for the bakery items has not been yet completed. 3. 4 Technology Kitsch invests in high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers are reliable and fun to work with. Kitsch will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with Internet cafes, is the state of the art equipment available for use. Not everyone has a Pentium PC in their home or office. 3. 5 Future Services As Kitsch grows, more communications systems will be added. The possibility of additional units has been accounted for in the current floor plan. As the demand for Internet connectivity increases, along with the increase in competition, Kitsch will continue to add new services to keep its customer base coming back for more. Market Analysis Kitsch is faced with the exciting opportunity of being the first-mover in Nicosia’s cyber-cafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Nicosia. 4. 1 Target Market Segment Strategy Kitsch intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, Kitsch is a magnet for local and professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use Kitsch's PCs, or plug their notebooks into Internet connections. Kitsch's target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers. 4. 1. 1 Market Trends A market survey was conducted in the Fall of 2007. Key questions were asked of fifty potential customers. Some key findings include: †¢ 35 subjects said they would be willing to pay for access to the Internet. †¢ One euro per hour was the most popular hourly Internet fee at that time. †¢ 24 subjects use the Internet to communicate with others on a regular basis. 4. 1. 2 Market Needs Factors such as current trends, addiction, and historical sales data ensure that the high demand for coffee will remain constant over the next five years. The rapid growth of the Internet and online services, that has been witnessed worldwide, is only the tip of the iceberg. The potential growth of the Internet is enormous, to the point where one day, a computer terminal with an online connection will be as common and necessary as a telephone. This may be 10 or 20 years down the road, but for the next five years, the online service provider market is sure to experience tremendous growth. Being one of the first’s cyber-cafe in Nicosia, Kitsch will enjoy the first-mover advantages of name recognition and customer loyalty. Initially, Kitsch will hold a 100 percent share of the cyber-cafe market in Nicosia. In the next five years, competitors will enter the market. Kitsch has set a goal to maintain greater than a 50 percent market share. 4. 2 Market Segmentation Kitsch's customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. Kitsch’s target market falls anywhere between the ages of 15 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In addition to these two broad categories, Kitsch's target market can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table below for more specifics. [pic] Market Analysis | | | | |Year 1 |Year 2 |Year 3 | |Unit Sales | | | | |Coffee- average |12,016 |14,068 |15,475 | |Specialty Drinks- average |6,654 |7,913 |8,705 | |Email Memberships |8,703 |10,505 |11,556 | |Hourly Internet Fees | 38,269 |46,365 |51,002 | |Baked Goods- average |32,673 |42,150 |46,365 | |Total Unit Sales |98,315 |121,001 |133,103 | | | | | |Unit Prices |Year 1 |Year 2 |Year 3 | |Coffee- average |â‚ ¬1. 00 |â‚ ¬1. 00 |â‚ ¬1. 00 | |Specialty Drinks- average |â‚ ¬2. 00 |â‚ ¬2. 00 |â‚ ¬1. 00 | |Email Memberships |â‚ ¬10. 00 |â‚ ¬10. 00 |â‚ ¬10. 00 | |Hourly Internet Fees |â‚ ¬2. 50 |â‚ ¬2. 50 |â‚ ¬2. 50 | |Baked Goods- average |â‚ ¬1. 25 |â‚ ¬1. 25 |â‚ ¬1. 0 | | | | | | | | | | | | | | | | |Sales | | | | |Coffee- average |â‚ ¬12,016 |â‚ ¬14,068 |â‚ ¬15,475 | |Specialty Drinks- average |â‚ ¬13,308 |â‚ ¬15,826 |â‚ ¬8,705 | |Email Memberships |â‚ ¬87,030 |â‚ ¬105,050 |â‚ ¬115,560 | |Hourly Internet Fees |â‚ ¬95,673 |â‚ ¬115,913 |â‚ ¬127,505 | |Baked Goods- average |â‚ ¬40,841 |â‚ ¬52,688 |â‚ ¬46,365 | |Total Sales |â‚ ¬248,868 |â‚ ¬303,544 |â‚ ¬313,610 | | | | | | |Direct Unit Costs |Year 1 |Year 2 |Year 3 | |Coffee- average |â‚ ¬0. 5 |â‚ ¬0. 25 |â‚ ¬0. 25 | |Specialty Drinks- average |â‚ ¬0. 50 |â‚ ¬0. 50 |â‚ ¬0. 25 | |Email Memberships |â‚ ¬2. 50 |â‚ ¬2. 50 |â‚ ¬2. 50 | |Hourly Internet Fees |â‚ ¬0. 63 |â‚ ¬0. 63 |â‚ ¬0. 63 | |Baked Goods- average |â‚ ¬0. 31 |â‚ ¬0. 31 |â‚ ¬0. 25 | | | | | | | | | | |Direct Cost of Sales | | | | |Coffee- average |â‚ ¬3,004 |â‚ ¬3,517 |â‚ ¬3,869 | |Specialty Drinks- average |â‚ ¬3,327 |â‚ ¬3,957 |â‚ ¬2,176 | |Email Memberships |â‚ ¬21,758 |â‚ ¬26,263 |â‚ ¬28,890 | |Hourly Internet Fees |â‚ ¬23,918 |â‚ ¬28,978 |â‚ ¬31,876 | |Baked Goods- average |â‚ ¬10,210 |â‚ ¬13,172 |â‚ ¬11,591 | |Subtotal Direct Cost of Sales |â‚ ¬62,217 |â‚ ¬75,886 |â‚ ¬78,403 | 5. 6 Milestones The Kitsch management team has established some basic milestones to keep the business plan priorities in place. Responsibility for implementation falls on the shoulders of Loizos Loizou. This Milestones Table below will be updated as the year progresses using the actual tables. New milestones added as the first year of operations commences. [pic] 6. Operating Plan Kitsch is owned and operated by Mr. Loizos Loizou. The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owner, Mr. Loizou, to make all of the major management decisions in addition to monitoring all other business activities. 6. 1 Personnel Plan The staff will consist of six part-time employees working thirty hours a week at â‚ ¬5. 50 per hour. In addition, one full-time technician (who is more technologically oriented to handle minor terminal repairs/inquiries) will be employed to work forty hours a week at â‚ ¬10. 00 per hour. The two private investors, Andreas Augoustinos and Panagiotis Metaxas will not be included in management decisions. This simple structure provides a great deal of flexibility and allows communication to disperse quickly and directly. Because of these characteristics, there are few coordination problems seen at Kitsch that are common within larger organizational chains. This strategy will enable Kitsch to react quickly to changes in the market. Personnel Plan | | |Year 1 |Year 2 |Year 3 | |Owner |â‚ ¬24,000 |â‚ ¬26,400 |â‚ ¬29,040 | |Part Time 1 |â‚ ¬7,920 |â‚ ¬7,920 |â‚ ¬7,920 | |Part Time 2 |â‚ ¬7,920 |â‚ ¬7,92 |â‚ ¬7,920 | |Part Time 3 |â‚ ¬7,920 |â‚ ¬7,920 |à ¢â€š ¬7,920 | |Part Time 4 |â‚ ¬7,920 |â‚ ¬7,920 |â‚ ¬7,920 | |Part Time 5 |â‚ ¬7,920 |â‚ ¬7,920 |â‚ ¬7,920 | |Part Time 6 |â‚ ¬3,960 |â‚ ¬7,920 |â‚ ¬7,920 | |Technician |â‚ ¬21,731 |â‚ ¬23,904 |â‚ ¬26,294 | |Manager |â‚ ¬4,000 |â‚ ¬24,000 |â‚ ¬26,400 | |Total People |9 |9 |9 | | | | | | |Total Payroll |â‚ ¬93 |â‚ ¬121,824 |â‚ ¬129,254 | | |291 | | | 7. Financial Plan The following sections lay out the details of our financial plan for the next three years. 7. 1 Start-up Funding This business plan is prepared to obtain financing in the amount of â‚ ¬24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured as follows: †¢ â‚ ¬19,000 of personal savings from owner Loizos Loizou †¢ â‚ ¬36,000 from two investors †¢ and â‚ ¬9,290 in the form of sh ort-term loans Start-up Funding | | | | |Start-up Expenses to Fund |â‚ ¬62,290 | |Start-up Assets to Fund |â‚ ¬26,000 | |Total Funding Required |â‚ ¬88,290 | | | | |Assets | | |Non-cash Assets from Start-up |â‚ ¬2,000 | |Cash Requirements from Start-up |â‚ ¬24,000 | |Additional Cash Raised |â‚ ¬0 | |Cash Balance on Starting Date |â‚ ¬24,000 | |Total Assets |â‚ ¬26,000 | |Liabilities and Capital | | | | | |Liabilities | | |Current Borrowing |â‚ ¬9,290 | |Long-term Liabilities |â‚ ¬24,000 | |Accounts Payable (Outstanding Bills) |â‚ ¬0 | |Other Current Liabilities (interest-free) |â‚ ¬0 | |Total Liabilities |â‚ ¬33,290 | | | | |Capital | | |Planned Investment | | |Loizos Loizou |â‚ ¬43,000 | |Private Investor |â‚ ¬12,000 | |Additional Investment Requirement |â‚ ¬0 | |Total Planned Investment |â‚ ¬55,000 | |Loss at Start-up (Start-up Expenses) |(â‚ ¬62,290) | |Total Capital |(â‚ ¬7,290) | |Total Capital and Liabilities |â‚ ¬26,000 | |Total Funding |â‚ ¬88,290 | 7. 2 Important Assumptions Basic assumptions  are presented in the table below. General Assumptions | | |Year 1 |Year 2 |Year 3 | |Plan Month |1 |2 |3 | |Current Interest Rate |8. 00% |8. 00% |8. 00% | |Long-term Interest Rate |10. 00% |10. 00% |10. 00% | |Tax Rate |30. 00% |30. 00% |30. 00% | |Other |0 |0 |0 | 7. 3 Key Financial Indicators Important benchmark data is presented in the chart below. Benchmarks [pic] 7. 4 Break-even Analysis Break-even data is presented in the chart and table below. [pic] Break-even Analysis | | | | |Monthly Units Break-even |7,294 | |Monthly Revenue Break-even |â‚ ¬18,462 | | | | |Assumptions: | | |Average Per-Unit Revenue |â‚ ¬2. 53 | |Average Per-Unit Variable Cost |â‚ ¬0. 63 | |Estimated Monthly Fixed Cost |â‚ ¬13,847 | 7. 5 Projected Profit and Loss Payroll Expense: The founder of Kitsch, Loizos Loizou, will receive a salary of â‚ ¬24,000 in year one, â‚ ¬26,400 in year two, and â‚ ¬29,040 in year three. Kitsch intends to hired six part-time employees by the end of year one at â‚ ¬5. 75/hour and a full-time technician at â‚ ¬10. 00/hour. Rent Expense: Kitsch is leasing a 1700 square foot facility at â‚ ¬. 85/sq. oot. The lease agreement Kitsch signed specifies that we pay â‚ ¬2,000/month for a total of 36 months. At the end of the third year, the lease is open for negotiations and Kitsch may or may not re-sign the lease depending on the demands of the lessor. Utilities Expense: As stated i n the contract, the lessor is responsible for the payment of utilities including gas, garbage disposal, and real estate taxes. The only utilities expense that Kitsch must pay is the phone bill generated by fifteen phone lines; thirteen will be dedicated to modems and two for business purposes. The basic monthly service charge for each line provided by CYTA is â‚ ¬17. 29. The 13 lines used to connect the modems will make local calls to the network provided by CYTACOM Solutions resulting in a monthly charge of â‚ ¬224. 77. The two additional lines used for business communication will cost â‚ ¬34. 58/month plus long distance fees. Kitsch assumes that it will not make more than â‚ ¬40. 00/month in long distance calls. Therefore, the total cost associated with the two business lines is estimated at â‚ ¬74. 58/month and the total phone expense at â‚ ¬299. 35/month. In addition, there will be an additional utility expense of â‚ ¬800 for estimated EWEB bills. Marketing Expense: Kitsch allocated â‚ ¬33,750 for promotional expenses over the first year. These were used for advertising in local newspapers in order to build consumer awareness. For additional information, please refer to section 5. 0 of the business plan. Insurance Expense: Kitsch has allocated â‚ ¬1,440 for insurance for the first year. As revenue increases in the second and third year of business, Kitsch intends to invest more money for additional insurance coverage. Depreciation: In depreciating our capital equipment, Kitsch used the Modified Accelerated Cost Recovery Method. We depreciated our computers over a five-year time period and our fixtures over seven years. Taxes: Kitsch is not taxed. However, there is a 15% payroll burden. Detailed Profit and Loss data is presented in the table below. [pic] [pic] [pic] Pro Forma Profit and Loss | | |Year 1 |Year 2 |Year 3 | |Sales |â‚ ¬248,868 |â‚ ¬303,544 |â‚ ¬313,610 | |Direct Cost of Sales |â‚ ¬62,217 |â‚ ¬75,886 |â‚ ¬78,403 | |Other Costs of Sales |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Cost of Sa les |â‚ ¬62,217 |â‚ ¬75,886 |â‚ ¬78,403 | | | | | | |Gross Margin |â‚ ¬186,651 |â‚ ¬227,658 |â‚ ¬235,208 | |Gross Margin % |75. 00% |75. 00% |75. 0% | | | | | | | | | | | |Expenses | | | | |Payroll |â‚ ¬93,291 |â‚ ¬121,824 |â‚ ¬129,254 | |Marketing/Promotion |â‚ ¬33,750 |â‚ ¬40,000 |â‚ ¬43,000 | |Depreciation |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Rent |â‚ ¬24,000 |â‚ ¬24,000 |â‚ ¬24,000 | |Utilities |â‚ ¬9,120 |â‚ ¬9,120 |â‚ ¬9,120 | |Insurance |â‚ ¬6,000 |â‚ ¬6,000 |â‚ ¬6,000 | |Payroll Taxes |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Other â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Operating Expenses |â‚ ¬166,161 |â‚ ¬200,944 |â‚ ¬211,374 | | | | | | |Profit Before Interest and Taxes |â‚ ¬20,490 |â‚ ¬26,714 |â‚ ¬23,834 | |EBITDA |â‚ ¬20,490 |â‚ ¬26,714 |â‚ ¬23,834 | |Interest Expense |â‚ ¬2,325 |â‚ ¬1,470 |â‚ ¬1,100 | |Taxes Incurred |â‚ ¬5,450 |â‚ ¬7,573 |â‚ ¬6,820 | | | | | | |Net Profit |â⠀š ¬12,716 |â‚ ¬17,671 |â‚ ¬15,913 | |Net Profit/Sales |5. 11% |5. 82% |5. 07% | 7. 6 Cash Flow Cash flow data is presented in the chart and table below. Accounts Payable: Kitsch acquired a â‚ ¬24,000 loan from a bank at a 10% interest rate. The loan paid back at â‚ ¬800/month over the next three years. The â‚ ¬9,290 short term loan paid back at a rate of 8%. Cash (000 â‚ ¬) [pic] |Pro Forma Cash Flow | | |Year 1 |Year 2 |Year 3 | |Cash Received | | | | | | | | | |Cash from Operations | | | | |Cash Sales |â‚ ¬248,868 |â‚ ¬303,544 |â‚ ¬313,610 |Subtotal Cash from Operations |â‚ ¬248,868 |â‚ ¬303,544 |â‚ ¬313,610 | | | | | | |Additional Cash Received | | | | |Sales Tax, VAT, Received |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |New Current Borrowing |â‚ ¬2,000 |â‚ ¬5,000 |â‚ ¬0 | |New Other Liabilities (interest-free) |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |New Long-term Liabilities |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Sales of Other Current Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Sales of Long-term Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |New Investment Received |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Subtotal Cash Received |â‚ ¬250,868 |â‚ ¬308,544 |â‚ ¬313,610 | | | | | | |Expenditures |Year 1 |Year 2 |Year 3 | | | | | | |Expenditures from Operations | | | | |Cash Spendi ng |â‚ ¬93,291 |â‚ ¬121,824 |â‚ ¬129,254 | |Bill Payments |â‚ ¬133,870 |â‚ ¬165,945 |â‚ ¬168,467 | |Subtotal Spent on Operations |â‚ ¬227,161 |â‚ ¬287,769 |â‚ ¬297,721 | | | | | | |Additional Cash Spent | | | | |Sales Tax, VAT, Paid Out |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Principal Repayment of Current Borrowing |â‚ ¬9,290 |â‚ ¬2,000 |â‚ ¬0 | |Other Liabilities Principal Repayment |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Long-term Liabilities Principal Repayment |â‚ ¬9,600 |â‚ ¬5,000 |â‚ ¬4,800 | |Purchase Other Current Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Purchase Long-term Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Dividends |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Subtotal Cash Spent |â‚ ¬246,051 |â‚ ¬294,769 |â‚ ¬302,521 | | | | | | |Net Cash Flow |â‚ ¬4,817 |â‚ ¬13,775 |â‚ ¬11,089 | |Cash Balance |â‚ ¬28,817 |â‚ ¬42,592 |â‚ ¬53,681 | 7. 7 Projected Balance Sheet Our projected balance sheet is presented in the table below. Pro Forma Balance Sheet | | |Year 1 |Year 2 |Year 3 | |Assets | | | | | | | | | |Current Assets | | | | |Cash |â‚ ¬28,817 |â‚ ¬42,592 |â‚ ¬53,681 | |Inventory |â‚ ¬6,980 |â‚ ¬8,514 |â‚ ¬8,796 | |Other Current Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Current Assets |â‚ ¬35,797 |â‚ ¬51,106 |â‚ ¬62,478 | | | | | | |Long-term Assets | | | | |Long-term Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Accumulated Depreciation |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Long-term Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Assets |â‚ ¬35,797 |â‚ ¬51,106 |â‚ ¬62,478 | | | | | | |Liabilities and Capital |Year 1 Year 2 |Year 3 | | | | | | |Current Liabilities | | | | |Accounts Payable |â‚ ¬13,972 |â‚ ¬13,610 |â‚ ¬13,868 | |Current Borrowing |â‚ ¬2,000 |â‚ ¬5,000 |â‚ ¬5,000 | |Other Current Liabilities |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Subtotal Current Liabilities |â‚ ¬15,972 |â‚ ¬18,610 |â‚ ¬18,868 | | | | | | |Long-term Liabilities |â‚ ¬14,400 |â‚ ¬9,400 |â‚ ¬4,600 | |Total Liabilities |â‚ ¬30,372 |â‚ ¬28,010 |â‚ ¬23,468 | | | | | | |Paid-in Capital |â‚ ¬55,000 |â‚ ¬55,000 |â‚ ¬55,000 | |Retained Earnings |(â‚ ¬62,290) |(â‚ ¬49,574) |(â‚ ¬31,904) | |Earnings |â‚ ¬12,716 |â‚ ¬17,671 |â‚ ¬15,913 | |Total Capital |â‚ ¬5,426 |â‚ ¬23,096 |â‚ ¬39,010 | |Total Liabilities and Capital |â‚ ¬35,797 |â‚ ¬51,106 |â‚ ¬62,478 | | | | | | |Net Worth |â‚ ¬5,426 |â‚ ¬23,096 |â‚ ¬39,010 | 7. 8 Business Ratios The Standard Industrial Classification (SIC) Code for the Internet Service Provider industry is â€Å"Remote data base information retrieval† 7375. 9903. We used the report for â€Å"Information retrieval services† 7375 to generate  the industry profile. As we are also a food cafe we could have used the ratios based on SIC classification 5812, â€Å"Eating places†. The combined nature of Kitsch Cafe makes our ratios a blend of the two i ndustries. Ratio Analysis | | |Year 1 |Year 2 |Year 3 |Industry Profile| |Sales Growth |0. 00% |21. 97% |3. 32% |0. 90% | | | | | | | |Percent of Total Assets | | | | | |Inventory |19. 50% |16. 66% |14. 08% |2. 17% | |Other Current Assets |0. 00% |0. 00% |0. 00% |84. 8% | |Total Current Assets |100. 00% |100. 00% |100. 00% |86. 95% | |Long-term Assets |0. 00% |0. 00% |0. 00% |13. 05% | |Total Assets |100. 00% |100. 00% |100. 00% |100. 00% | | | | | | | |Current Liabilities |44. 62% |36. 41% |30. 20% |28. 33% | |Long-term Liabilities |40. 23% |18. 39% |7. 36% |16. 21% | |Total Liabilities |84. 84% |54. 1% |37. 56% |44. 54% | |Net Worth |15. 16% |45. 19% |62. 44% |55. 46% | | | | | | | |Percent of Sales | | | | | |Sales |100. 00% |100. 00% |100. 00% |100. 00% | |Gross Margin |75. 00% |75. 00% |75. 00% |100. 00% | |Selling, General & Administrative |69. 89% |69. 18% |69. 93% |79. 0% | |Expenses | | | | | |Advertising Expenses |0. 00% |0. 00% |0. 00% |1. 01% | |Profit Before Interest an d Taxes |8. 23% |8. 80% |7. 60% |1. 62% | | | | | | | |Main Ratios | | | | | |Current |2. 24 |2. 75 |3. 31 |0. 00 | |Quick |1. 80 |2. 29 |2. 85 |0. 0 | |Total Debt to Total Assets |84. 84% |54. 81% |37. 56% |0. 00% | |Pre-tax Return on Net Worth |334. 80% |109. 30% |58. 28% |0. 00% | |Pre-tax Return on Assets |50. 74% |49. 40% |36. 39% |0. 00% | | | | | | | |Additional Ratios |Year 1 |Year 2 |Year 3 | | |Net Profit Margin |5. 11% |5. 82% |5. 07% |n. a | |Return on Equity |234. 36% |76. 1% |40. 79% |n. a | | | | | | | |Activity Ratios | | | | | |Inventory Turnover |12. 00 |9. 80 |9. 06 |n. a | |Accounts Payable Turnover |10. 58 |12. 17 |12. 17 |n. a | |Payment Days |27 |30 |30 |n. a | |Total Asset Turnover |6. 95 |5. 94 |5. 02 |n. | | | | | | | |Debt Ratios | | | | | |Debt to Net Worth |5. 60 |1. 21 |0. 60 |n. a | |Current Liab. to Liab. |0. 53 |0. 66 |0. 80 |n. a | | | | | | | |Liquidity Ratios | | | | | |Net Working Capital |â‚ ¬19,826 |â‚ ¬32,496 |â‚ ¬43,610 |n. | |Intere st Coverage |8. 81 |18. 17 |21. 67 |n. a | | | | | | | |Additional Ratios | | | | | |Assets to Sales |0. 14 |0. 17 |0. 20 |n. a | |Current Debt/Total Assets |45% |36% |30% |n. a | |Acid Test |1. 80 |2. 29 |2. 85 |n. a | |Sales/Net Worth |45. 87 |13. 14 |8. 4 |n. a | |Dividend Payout |0. 00 |0. 00 |0. 00 |n. a | 8. Appendix |Sales | | | | | | | | | | | |Month 1 |Month 2 |Month 3 |Month 4 |Month 5 |Month 6 |Month 7 |Month 8 |Month 9 |Month 10 |Month 11 |Month 12 | |Assets |Starting Balances | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Current Assets | | | | | | | | | | | | | | |Cash |â‚ ¬24,00 |â‚ ¬23,026 |â‚ ¬18,600 |â‚ ¬13,589 |â‚ ¬16,879 |â‚ ¬16,066 |â‚ ¬19,557 |â‚ ¬20,657 |â‚ ¬22,308 |â‚ ¬24,307 |â‚ ¬26,675 |â‚ ¬27,415 |â‚ ¬28,817 | |Inventory |â‚ ¬2,000 |â‚ ¬1,900 |â‚ ¬2,683 |â‚ ¬3,106 |â‚ ¬5,203 |â‚ ¬5,403 |â‚ ¬5,614 |â‚ ¬5,819 |â‚ ¬6,034 |â‚ ¬6,256 |â‚ ¬6,490 |â‚ ¬6,730 |â‚ ¬6,980 | |O ther Current Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Current Assets |â‚ ¬26,00 |â‚ ¬24,926 |â‚ ¬21,282 |â‚ ¬16,696 |â‚ ¬22,082 |â‚ ¬21,469 |â‚ ¬25,170 |â‚ ¬26,476 |â‚ ¬28,342 |â‚ ¬30,562 |â‚ ¬33,165 |â‚ ¬34,145 |â‚ ¬35,797 | | | | | | | | | | | | | | | | |Long-term Assets | | | | | | | | | | | | | | |Long-term Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Accumulated Depreciation |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Long-term Assets |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Total Assets |â‚ ¬26,00 |â‚ ¬24,926 |â‚ ¬21,282 |â‚ ¬16,696 |â‚ ¬22,082 |â‚ ¬21,469 |â‚ ¬25,170 |â‚ ¬26,476 |â‚ ¬28,342 |â‚ ¬30,562 |â‚ ¬33,165 |â‚ ¬34,145 |â‚ ¬35,797 | | | | | | | | | | | | | | | | |Liabilities and Capital | |Month 1 |Month 2 |Month 3 |Month 4 |Month 5 |Month 6 |Month 7 |Month 8 |Month 9 |Month 10 |Month 11 |Month 12 | | | | | | | | | | | | | | | | |Current Liabilities | | | | | | | | | | | | | | |Accounts Payable |â‚ ¬0 |â‚ ¬6,503 |â‚ ¬8,785 |â‚ ¬8,701 |â‚ ¬13,654 |â‚ ¬12,180 |â‚ ¬12,578 |â‚ ¬12,709 |â‚ ¬13,055 â‚ ¬13,410 |â‚ ¬13,786 |â‚ ¬13,581 |â‚ ¬13,972 | |Current Borrowing |â‚ ¬9,290 |â‚ ¬8,540 |â‚ ¬7,790 |â‚ ¬7,040 |â‚ ¬6,290 |â‚ ¬5,540 |â‚ ¬6,790 |â‚ ¬6,040 |â‚ ¬5,290 |â‚ ¬4,540 |â‚ ¬3,790 |â‚ ¬3,040 |â‚ ¬2,000 | |Other Current Liabilities |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 |â‚ ¬0 | |Subtotal Current Liabilities |â‚ ¬9,290 |â‚ ¬15,04 3 |â‚ ¬16,575 |â‚ ¬15,741 |â‚ ¬19,944 |â‚ ¬17,720 |â‚ ¬19,368 |â‚ ¬18,749 |â‚ ¬18,345 |â‚ ¬17,950 |â‚ ¬17,576 |â‚ ¬16,621 |â‚ ¬15,972 | | | | | | | | | | | | | | | | |Long-term Liabilities |â‚ ¬24,00 |â‚ ¬23,200 |â‚ ¬22,400 |â‚ ¬21,600 |â‚ ¬20,800 |â‚ ¬20,000 |â‚ ¬19,200 |â‚ ¬18,400 |â‚ ¬17,600 |â‚ ¬16,800 |â‚ ¬16,000 |â‚ ¬15,200 |â‚ ¬14,400 | |Total Liabilities |â‚ ¬33,29 |â‚ ¬38,243 |â‚ ¬38,975 |â‚ ¬37,341 |â‚ ¬40,744 |â‚ ¬37,720 |â‚ ¬38,568 |â‚ ¬37,149 |â‚ ¬35,945 |â‚ ¬34,750 |â‚ ¬33,576 |â‚ ¬31,821 |â‚ ¬30,372 | | | | | | | | | | | | | | | | |Paid-in Capital |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 |â‚ ¬55 | |Retained Earnings |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 |â‚ ¬62,29 | |Earnings |â‚ ¬0 |â‚ ¬6,027 |â‚ ¬10,403 |â‚ ¬13,356 |â‚ ¬11,372 |â‚ ¬8,961 |â‚ ¬6,108 |â‚ ¬3,382 |â‚ ¬313 |â‚ ¬3,103 |â‚ ¬6,879 |â‚ ¬9,614 |â‚ ¬12,716 | |Total Capital |â‚ ¬7,290 |â‚ ¬13,317 |â‚ ¬17,693 |â‚ ¬20,646 |â‚ ¬18,66 |â‚ ¬16,251 |â‚ ¬13,398 |â‚ ¬10,672 |â‚ ¬7,603 |â‚ ¬4,187 |â‚ ¬411 |â‚ ¬2,324 |â‚ ¬5,426 | |Total Liabilities and Capital |â‚ ¬26,00 |â‚ ¬24,926 |â‚ ¬21,282 |â‚ ¬16,696 |â‚ ¬22,082 |â‚ ¬21,469 |â‚ ¬25,170 |â‚ ¬26,476 |â‚ ¬28,342 |â‚ ¬30,562 |â‚ ¬33,165 |â‚ ¬34,145 |â‚ ¬35,797 | | | | | | | | | | | | | | | | |Net Worth |â‚ ¬7,290 |â‚ ¬13,317 |â‚ ¬17,693 |â‚ ¬20,646 |â‚ ¬18,662 |â‚ ¬16,251 |â‚ ¬13,398 |â‚ ¬10,672 |â‚ ¬7,603 |â‚ ¬4,187 |â‚ ¬411 |â‚ ¬2,324 |â‚ ¬5,426 | |