Leadership Through Tough Financial Times Article Review

The effects of the tough economic times are still visible with us after the cost of food and gas went up drastically, there was huge consumer debt as well as an unstable stock market and a housing market in crisis. This has led to financial and job insecurity. Many employees are stressed with future uncertainties that would lead to poor performance, absenteeism at work and generally, demoralized personnel. This is bad news to the company as labor is one of the very important inputs of production. Therefore, as a leader, one must be able to motivate his or her workers. The leader must also make vital business strategies. The leader must build the relationship with the employees and therefore create a team in which he or she is the captain. As a leader, one must exclusively know oneself, so as to realize ones abilities and talents so that he/she is ready to take up an extra project. When the leader manages himself/herself, the team is able to learn from him/her. The leader must also be able to communicate with his/her team. Communication enhances the bonding of the team. Regular talks on policy changes or staff cutbacks are important in hard economic times. It is important to note that secrecy will not help but an open talk is of essence. It is also important to let the employees air their reactions and possibly give ideas which may be of help to the company. The employees should occasionally hold sessions on topics such as stress management, motivation, team building, time management and other topics which may be important in the tough economic times. Regular rewards to exemplary performance are important to motivate the employees. The leader should plan with supervisors so as to put them in better position to lead and handle difficult situations. The leader should also make business strategies such as accountability to the budget. This will eliminate chances of misuse of money and may lower costs. The leader should also design a marketing plan with key issues being, effectiveness, affordability and efficiency. The leader should also upgrade the customer care. Customer satisfaction is important and requires planning and training of the relevant personnel. This may entail after-sales services, communication with customers and create positive first impressions. One cannot predict the end of a difficult financial time and so, it is important that as a leader to show the skills, build the team, and create strategies that will see a workplace at ease and focused. This article key on emphasizing on the basic issues that make a lot of impact in the workplace. With poor customer care and demoralized worker, most companies are liable to poor sales and dissatisfied customers leading to most of the companies lose their loyalty to the customers. REFERENCE Collins. J (2009), Leadership through Difficult Times.

Locke Founder of British Empiricist Free Essays

John Locke had a number of major influences on society in general, but his influences on education have stood the taste of time. His idea of Tabula Rasa, his introduction of empiricism, and idea of the use of all senses are all objectives that are used in schools today. The idea of Tabula Rasa is basically defined as a â€Å"blank slate. We will write a custom essay sample on Locke: Founder of British Empiricist or any similar topic only for you Order Now † Locke believed that everyone is born with a clean mind, a supposed condition that he attributed to the human mind before ideas have been imprinted on it by the reaction of the senses to the exterior world. â€Å"Thus the first capacity of human intellect is that the mind is fitted to receive the impressions made on it; either through the senses by outward objects; or by its own operations when it reflects on them. This is the first step a man makes towards the discovery of anything†¦Ã¢â‚¬  -John Locke (On Ideas as the Materials of All Our Knowledge) Locke considers the new mind as white paper or wax. It is to be moulded and formed as one pleases. It is up to the teacher to insure that it is formed the correct way and that there is no inate knowledge. This is incorporated into education the grade system. Children start out in kindergarten or pre-school with a blank slate; we start teaching the very basics as if they know nothing. The more information and experience they gather, the further they move along the grade continuum. Locke was considered the founder of British empiricist. He believed that all knowledge comes to us through experience. â€Å"No man’s knowledge here can go beyond his experience.† Basically, all knowledge has its origin and end in experience, or perception using the senses. He says, â€Å"Experience is twofold, sensation and reflection. From both sources we obtain ideas.† Sensation is the perception of external phenomena and reflection is the perception of the operations of the mind itself. This view of empirical thinking is widely used in schools today, especially in the science fields. Concepts and skills are much easier to learn if you can experience them. The empirical way of teaching has brought about the use of the scientific method. First, students must observe a situation and decide if there is a problem. Secondly, make an educated guess, or hypothesis, of what will happen. Next, test this hypothesis. If it is true then draw a conclusion. If not, make a new hypothesis and test again. This is a very valuable way to learn. The students get to experience the whole situation and will in tern retain and understand this information better. Along with using empirical methods of learning, Locke insisted that all the senses be used when learning. It is not enough for a teacher to just stand in front of a classroom and lecture; students are only using one sense (hearing) to try to comprehend the material. Locke feels that you must hear, feel, see, smell, taste everything in order to get the full potential knowledge. This is very relative to today’s teachings because we, as teachers, need to appeal to all learning styles. Some students learn better visually, others orally and so on, so we have to hit all area in order to give all students an equal chance to learn. In closing, John Locke was a very significant figure on how we educate children today. He gave us the idea of starting students with a clean slate, the use of the scientific method, and the essential use of all the senses. All these ideas are important aspects of today†s classroom and will most assuredly be a continued use in the future. How to cite Locke: Founder of British Empiricist, Papers

Integrated Library System-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Integrated Library System. Answer: Introduction The report is based on implementation of an integrated library system (ILS) which provides librarys business operations. The public library system is combined with vendor supported as well as customized system with the librarys original homegrown system. Tarhini, Ammar and Tarhini (2015) stated that business analysis is detailed study of different operations that are performed by the business and its relationships in and outside of the system. During this analysis, data are collected on different files; decision points as well as transactions are to be handled by the existing library system. This particular report analyses a facilitation of customization of ILS modules. It also discusses an abstract view of the activities that are performed into six core knowledge areas of the business analysis. It also evaluates competencies as well as tools that are used to conduct knowledge areas. Business analysis planning and monitoring for ILS system Plan business analysis approach ILS system uses of librarys system development life cycle methodology for implementing and maintaining a higher quality system to meet customers expectations. Project management life cycle ensures that this project plan is within estimated resources, planned schedule as well as scope (Yeh and Walter 2016). The project manager analyzes the functional requirements of ILS system. It provides detailed specifications on system design. Into the development phase, design of ILS is converted into IT system. Testing is done to validate whether the developed system meets with business requirements. Plan stakeholder engagement Library Staff Members: The staff members are responsible to purchase as well as acquire of books, periodicals and movies. They have entered the information into the library system as well as established a unique barcode for each of the library items. Librarians: The roles of librarians are to provide access to the library information system. They are associated with collection of books and meet with technological requirements (Fleisher and Bensoussan 2015). They are also deal with maintenance of information such as books, magazines, recordings of audio and video, manuscripts and others. Business Analyst: They have planned, monitored and simplified the business requirements to implement an integrated library system. The business analyst analyzes the requirements of the system into the public library. Plan business analysis governance In the governance structure, the business analyst plays a key significant role into implementation of library system. The analyst understands the customer drivers and business process requirements (Eva et al. 2014). They have in-depth knowledge on functioning of the proposed system. They have also validated the solutions developed and meet with clients requirements Plan business analysis information management Each of the patrons as well as items within the ILS has unique ID into the database that permits the system to track the activities. It helps to keep record of the entire library transactions of books available within the library (Tarhini, Ammar and Tarhini 2015). Library information management system keeps records of various books, journals, classifies the books subject sensible and keeps detailed information on all books. Identify business analysis performance improvements Technical feasibility is done to identify if the ILS system is technically feasible or not. It is not difficult to get required resources for development as well as maintenance of the proposed system. The operational cost of the ILS system is less than current library system that includes of materials equipments, overhead cost as well as human resources (Vera-Baquero, Colomo-Palacios and Molloy 2016). Favorable hardware as well as software is utilized to make the proposed system feasible. Core competencies of ILS system The core competencies are administration and management work, trends into public librarianship, public services, collection development and technical services. The proposed system can also track the items owned, payment of bills and patrons those have borrowed. ILS system consists of relational database and software to interact with database plus graphical user interfaces. Business analysis tools for ILS system Following are the tools used for development of ILS system are: Business analysis performance assessment: It reviews the entire project plan and incorporates with planning approaches of the system. Business process modeling: It represents sequential workflow of the informational decisions that are taken for business process (Fleisher and Bensoussan 2015). Elicitation and Collaboration Prepare for elicitation The ILS system is updating the old library system in an internet based application such that the users can know detailed information about their library accounts, availability of books and maximum time to borrow it. This system is used for use of librarians and users. The system is used to manage books, insertion as well as monitoring (Loepp, Hussein and Ziegler 2014). Conduct elicitation By conducting the elicitation on ILS, it provides access to the detailed library records and repeated tracking of the information of borrowers. It also maintains supply stock information of the library items in the system to make sure that stock are not running out (Muhammad and Darwish 2014). It also updates the library with latest books, journals and newspapers. The goal of this proposed system is to facilitate administrative activities as well as information management works within the library. Confirm elicitation results It is validated the requirements of the stakeholders are matching with the updated system requirements. Document analysis is done to review the documented outputs with stakeholders to make sure that the business analysts understanding conforms towards actual desires of the stakeholders. Communicate business analysis information The communication platform to communicate all the business related information on system development is done through group and individual collaboration. In group collaboration, the information is communicated with group of business stakeholders at a time (Loepp, Hussein and Ziegler 2014). In individual collaboration, the information is communicated with single business stakeholders at a time. Email is also used to mail all the information to all stakeholders and there is no requirement of verbal explanation. Manage stakeholder collaboration In order to collaborate with the stakeholders, a good communication plan is required to interact with all the business stakeholders. Weekly meeting is conducted to discuss the business related issues (Muhammad and Darwish 2017). The discussion meeting can manage the conflicts among the project stakeholders. Core competencies in elicitation and collaboration The responsibility of business analyst is elicitation of business requirements as those requirements would serve foundation for the solutions towards business needs (Konat, Sahraoui and Kolfschoten 2014). The purpose of elicitation and collaboration is to identify business requirements and elicitation techniques used. Business analysis tools for elicitation Brainstorming: It is a group creativity technique that provides final conclusion for the problems related to implementation of ILS (Chang, Harper and Terveen 2015). Document analysis: The librarys system requirement documents are reviewed by the business analyst. The documents are personal documents and public records (Fernndez-Tobas et al. 2016). Requirements life cycle management The library system provides a good graphical interface for the users as well as administrator that are operating on the system. The external interface requirement of proposed system is that it allows the system users to view quick reports and verifies the stock verification based on various criteria (Stark 2015). The administrator can customizable the user interfaces. The user interface is able to communicate with the user management modules and the interface must dedicate to login as well as logout modules. After implementation of library management system, the librarian and system user can easily access the library. The system performs member registration, validation, generation of report and transaction of books. Usability requirement is required to verify if the staffs can easily use the system. Core competencies in requirements life cycle management Technological core competencies are used to address the growing requirements of the customers to raise their technical competence. It allows for utilization of library resources. The technology core competencies are checklist of system, training as well as assessment (Campbell, Jardine and McGlynn 2016). Business analysis tools Decision analysis: This tool is used by the business analyst to make better decisions in difficult situations. It is used to recognize higher value requirements. Backlog management: This tool compares the requirements to prioritize it. With use of this tool, the project manager customizes the software based on teams requirements (Tao et al. 2014). trategy Analysis Analyzing the current state ILS is large enterprise software that is driving enterprise resource planning system. The current state of ILS is that the staffs can barcode the copies of single item such as copies of meticulous books at particular time with each of the copies receive sequentially numbered barcodes. Defining future state The proposed ILS is implemented with a new process of handling the barcodes, various copies of same items. Acquisitions module of new ILS needs information for each innovative item to be penetrated separately (Finkbeiner 2014). It means that the information for the library's collected works would entered 12 time i.e. once for each copy of the book. Assessing the risks Loss of data storage devices: Due to damage of the hard disk, there is possible that the data are stored might be lost. The solution is that the work done into the system should be kept a backup copy. People: The project plan does not have required people to have expertise to work into this implementation and development project (Johnson 2017). Training should be provided to people. Data communication: There is a communication gap among developed members of the project plan. Frequent meetings are conducted for better communication to be done. Development risk: There is non-availability of quality tools to make and monitor the plan (Ghezzi, Rangone and Balocco 2013). The software should be tested using system testing. Defining the change strategy Communication plan: All the stakeholders discuss the possible schedule and cost changes among them in weekly meetings. Core competencies for strategy analysis Internal analysis is done leads to competitive advantage as well as strategic competiveness. Implementation of the proposed system requires information gathering, feasibility study and applied of strategic tools. Business analysis tool Solution Performance Measures: It describes actual performance of the existing solutions of the proposed system (Grant 2016). New solutions to the problems and monitoring of results are required new system approaches. Requirements analysis and design definition Specification and model requirements All the project specifications and models are documented into requirement specification document. This document can specify all functional and performance requirements of the library system. Verification of requirements For implementation of ILS, system testing should be done. All the components of the system are tested such as hardware, software, storage and maintenance environments. It performs an audit of the codes (Dennis, Wixom and Tegarden 2015). The system documentation is revised to make sure that it is sufficient. Validation of requirements It is validated if the software is maintained properly or not. The errors as well as defects are identified, accurate and validated after the installation of the system. Define requirements architecture There is a requirement of use case diagram of the library management system. The architectural design should contain a member, update, add and issue of item, return of item options (Coduto 2015). Define solution options The solution options of proposed system are manage of book, member record, acquisitions, circulation and barcodes. Analyzing potential value and recommend solution The proposed system provides value to the academic librarians and staff members. The software is used to raise operational efficiency which provides great value to the business. Core competencies of requirements analysis and design definition Business analysis core concept model is used to describe relationships among the core concepts of the proposed system (Stark 2015). Core competence is communication and involvement of the staffs across organizational boundaries. Business analysis tools Modeling tools: The software engineering tools manage requirements of the system into the library. It models and analyzed the business processes. Solution evaluation Prototypes of concept RFID based prototype is used into the ILS for collection of digital information such as books, movies, journals, and additional items that comprised the collections. This prototype will establish unique barcode for each individual item (Muhammad and Darwish 2017). The new system will handle bar coding of various copies of same items. Pilot release Pilot data conversion is a hardware and software mitigation method used to roll out the new system for testing as well as evaluation. Throughout the pilot implementation, the test group users are providing valuable feedback on the system in order to make an eventual rollout of the system users (Finkbeiner 2014). The testers help to train the employees for new system. Operational release It describes deployment of proposed system, installation and transitioned into the operational system. Core competencies of solution evaluation The solutions should be such that the system users can support. The proposed system provides unified managing of resources that the library can own, licenses and make it available to the end users for delivery (Buede and Miller 2016). Business analysis tools Solution scope: The solution boundaries are measured and evaluated. The scope is to authenticate the users at login. It provides list of books that the users can borrow. It also facilitates to reserve the books that are accessible. Conclusion It is concluded that ILS is a web based system for supervision and management of transactions into the library. The proposed system is easy to handle, technically feasible and easily access all the information. Requirement analysis planning and monitoring is best core knowledge areas for the integrated library system as it generates key business analysis deliverables. The deliverables are approach of business analysis, requirement plan, communication plan and stakeholder analysis. Those are required to complete the plan on time. Recommendations Modular design of system: The proposed system should require developing with the modular design, the application of library is maintained and it is more scalable. Good network connection: The librarians require good network connection to increase the benefits gained from implementation of such a system. Manage solution scope and requirements: The project scope as well as requirements should require to be properly documented into requirement specification document. References Buede, D.M. and Miller, W.D., 2016.The engineering design of systems: models and methods. John Wiley Sons. Campbell, J.D., Jardine, A.K. and McGlynn, J. eds., 2016.Asset management excellence: optimizing equipment life-cycle decisions. CRC Press. Chang, S., Harper, F.M. and Terveen, L., 2015, February. Using groups of items for preference elicitation in recommender systems. InProceedings of the 18th ACM Conference on Computer Supported Cooperative Work Social Computing(pp. 1258-1269). ACM. Coduto, D.P., 2015.Foundation design: principles and practices. Pearson. Dennis, A., Wixom, B.H. and Tegarden, D., 2015.Systems analysis and design: An object-oriented approach with UML. John Wiley Sons. Eva, M., Hindle, K., Paul, D., Rollaston, C. and Tudor, D., 2014. Business analysis. BCS. Fernndez-Tobas, I., Braunhofer, M., Elahi, M., Ricci, F. and Cantador, I., 2016. Alleviating the new user problem in collaborative filtering by exploiting personality information.User Modeling and User-Adapted Interaction,26(2-3), pp.221-255. Finkbeiner, M., 2014. Product environmental footprintbreakthrough or breakdown for policy implementation of life cycle assessment?. Fleisher, C.S. and Bensoussan, B.E., 2015.Business and competitive analysis: effective application of new and classic methods. FT Press. Ghezzi, A., Rangone, A. and Balocco, R., 2013. Technology diffusion theory revisited: a regulation, environment, strategy, technology model for technology activation analysis of mobile ICT.Technology Analysis Strategic Management,25(10), pp.1223-1249. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Johnson, G., 2017.Exploring strategy: text and cases. Pearson. Konat, J., Sahraoui, A.E.K. and Kolfschoten, G.L., 2014. Collaborative requirements elicitation: A process-centred approach.Group Decision and Negotiation,23(4), pp.847-877. Loepp, B., Hussein, T. and Ziegler, J., 2014, April. Choice-based preference elicitation for collaborative filtering recommender systems. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 3085-3094). ACM. Muhammad, M.A. and Darwish, N.R., 2017. SuccessFactors of Requirement Elicitation: A Comprehensive Survey.Software Engineering and Technology,9(6), pp.109-115. Stark, J., 2015. Product lifecycle management. InProduct Lifecycle Management (Volume 1)(pp. 1-29). Springer International Publishing. Tao, F., Zuo, Y., Da Xu, L., Lv, L. and Zhang, L., 2014. Internet of things and BOM-based life cycle assessment of energy-saving and emission-reduction of products.IEEE Transactions on Industrial Informatics,10(2), pp.1252-1261. Tarhini, A., Ammar, H. and Tarhini, T., 2015. Analysis of the critical success factors for enterprise resource planning implementation from stakeholders perspective: A systematic review.International Business Research,8(4), p.25. Vera-Baquero, A., Colomo-Palacios, R. and Molloy, O., 2016. Real-time business activity monitoring and analysis of process performance on big-data domains.Telematics and Informatics,33(3), pp.793-807. Yeh, S.T. and Walter, Z., 2016. Critical Success Factors for Integrated Library System Implementation in Academic Libraries: A Qualitative Study.Information Technology and Libraries (Online),35(3), p.27.

Analysis of the Four Seasons Hotel and its business strategy in the luxury hotel Industry

Analysis of the Four Seasons Hotel and its business strategy in the luxury hotel Industry INTRODUCTIONMethodology of ReportThe following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.Company History and BackgroundThe vision for Four Seasons Hotel and Resorts (FSH) began back in the 1960's when current chairman and CEO, Isadore Sharp, envisioned a luxury lodging chain that was able to set itself apart by focusing on personalized and quality services. This has proven to be a fruitful strate gy as FSH's success has placed it as one of the world's largest luxury hotel chains and has earned a 5-year return on equity of approximately 19-20% (Refer to Appendix 16).hotel room camera obscuraToday FSH has expanded from being a single hotel operating in one country to having 55 properties in 25 countries. FSH is mostly involved with management operations in hotels and resorts, however, it has recently ventured into non-hotel endeavours. The firm is currently involved in 3 lines of businesses, ranging from hotels to resorts to residential condominiums all around the world (Refer to Appendix 9).The origin of FSH was rooted in ownership operations, whereby the corporation owned both the real estate and the building. In addition, the firm would manage the hotel or resort's daily operating activities. In more recent times, FSH has realized that management operations is actually a more lucrative business model that also...

Hitlers first photograph Essays

Hitlers first photograph Essays Hitlers first photograph Paper Hitlers first photograph Paper In the second poem Hitlers first photograph, Szymborska is mulling over the infinite opportunities with which a child is presented. She, and we, know the outcome for this particular child, but the persona in the poem is unaware; this is why we call this type of poem a dramatic irony: Will he grow up to be an L.L.D.?, Where will those tootsy-wootsies finally wander?. She uses this to make us think that had he developed differently, the world might have been a very different place. The poet uses an innocent, naà ¯Ã‚ ¿Ã‚ ½ve and ironic tone in this poem to reflect that the persona is unknowing of what is going to happen: Spring sun, geraniums in windows; it is, however, sinister in some way: No one hears howling dogs, or fates footsteps and it therefore makes us feel a bit uncomfortable, even though we already know the outcome. Another way of expressing the unconsciousness of the future is by using simple and clear language, very maternal and innocent vocabulary: whose teensy hand is this, whose little ear and eye and nose, precious little angel, mommys sunshine, honey bun. As Szymborska does very often, simple language is used to describe more complex ideas such as this situation where she is trying to explain, despite her Polish roots, that Hitler was not evil when he was born, but he transformed along the years. She also uses Hitler because it is a famous example which everyone can understand, but it can be attributed on anybody: we all start being normal little babies, but with the years can turn to be anything just depending on chance and on being in the right/wrong place at the right/wrong moment. The structure of this poem shows the different aspects of life when Hitler was being born. The first stanza is asking questions about little Adolfs future, talking about normal jobs: printers, doctors, merchants, priests?; in this stanza all the lines are question except for one: Whose tummy full of milk, we just dont know, this emphasizes the uncertainty of his future, how in his early childhood he wasnt evil. The second stanza is about how was Germany when Hitler was being born: While he was being born, a year ago, a lucky fortune wrapped in rosy paper again shows uncertainty of the future, the poet is showing how there were no signs in the world that he was going to be the person who killed so many innocent people, it was just a normal spring day. The third stanza talks about a photograph that was being taken in the moment the persona is describing: the camera will click from under the black hood. The final stanza shows once again the unawareness of what was going to happen: Braunen is a small but worthy town- honest businesses, obliging neighbours, no one hears howling dogs, a history teacher loosens his collar and yawns over homework., this last sentence is trying to express that Hitler has changed History radically, but no one knew at the moment he was being born. Another way Szymborska is showing us that he was a normal child is by comparing him to other boys, using metaphors: looks just like his folks, like a kitten in a basket. By doing this she is demonstrating that he was, in fact, just normal, and that his parents had the same worries than any other parent.  With all these aspects in the poem Szymborska is basically trying to say that we are not born evil, but we might get to be evil with time and experience. It is a way of explaining that what happens to everybody during childhood and adolescence might change what we become.  In these poems, both poets are looking at the inevitable. One is saying that youth will fade and people become old, and that people will look nostalgically at their lost youth; the other makes us think that choices made in childhood and throughout our youth affect not only the person we become, but also the way we influence others, in this particular case the whole world.

Comparative Analysis of World War II and the Cold War Essay

Comparative Analysis of World War II and the Cold War - Essay Example The war was divided between the Germany and its allies known as the Axis and the United Kingdom and its allies known as the Allies.2 The Cold War began at the close of World War II and endured until the early 1990s.3 Although two entirely different types of conflicts both the Cold War and World War II posed a threat to Western democracy. In both conflicts there was a fair balance in terms of wealth and military capabilities. It involved an aligning of enemies and allies. However, unlike the Second World War, the opposing sides did not meet on the battle field and a winner was never declared.4 Moreover, the Second World War involved only one front. That front was a military front. However, the Cold War involved several fronts, they were: Both conflicts invariably involved the advancement and suppression of political ideologies. Nazi Germany and its allies opposed Westernization and wished to promote Hitler’s political culture while the West had no desire to give in to the demise of Westernization. The Cold War involved an identical clash of opposing political visions between the United States and her allies and the Soviet Union and its allies. The following discussion examines in greater details the similarities and differences that fueled both the Cold War and the Second World War. In June of 1941 World War II continued to spread when Nazi Germany invaded the Soviet Union. Pre-existing relations between the Soviet Union and the Unite States as well as Great Britain was characterized by hostility and mistrust. Despite these differences the United States came to the Soviet’s aide via its Lend-Lease Act of March, 1941. During this time the Soviet Union was led by Joseph Stalin while the United States was led by President Franklin Roosevelt.6 Through the auspices of the Lend-Lease Act of 1941, the US and Soviet corporation was most visible. This hand of friendship

Microeconomics- price discrimination Essay Example | Topics and Well Written Essays - 750 words

Microeconomics- price discrimination - Essay Example According to microeconomics, companies usually charge higher prices to those consumers who have a higher consumer surplus or those who are willing to pay higher. Higher consumer surplus lubricate the process of increase in price and consumer with higher surplus do not resist to price hike. Similarly, by doing this Eskom would have increased its revenue as those consumers who are more likely to pay higher prices are being charged more. The reason why this surplus is higher for residential consumers than industrial consumers could be illustrated from our own experience. As residential consumers we have less cash assets than industrial consumer who are bestowed with large cash balance. Hence, we find it more attractive to pay the increased price rather than changing the electricity supplier and paying connection charges as it would undertake both connection costs and time. Whereas, on the other hand industrial consumer would resist to price change bestowed with large money balance and i n bid to remain competitive. (McConnell and Brue, 2001) Although, the policy of price discrimination might reduce the demand of electricity but in doing so the firm will make sure that consumer who are paying more is provided more electricity to earn higher revenue. For example, if a same product is sold to different consumers at different prices, then the company would make sure that consumers who are paying more are provided with commodity in order to maximize the company’s revenue. In our case residential consumers are those who are paying more and hence will be provided more power supply. (Economist, 2008) Therefore, any price increase to industrial consumer would mean a customer is lost due to low consumer surplus for these users. This is a reason why Eskom charges higher prices to residential consumers than industrial consumer. Similarly, logic provides us with answer why Eskom does not charge both